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Monetization

How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?

There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.

Explore with us case studies, guides, and how-tos in publisher monetization strategies.

Texere’s Fedra Pavlou: Our Solid Line Between Content And Ads

With so much negative coverage of publishing, we at Bibblio are shining…
Handelsblatt Launches Paywall To Grow Digital Subscriptions

What happened: Handelsblatt, a popular business newspaper company based in Dusseldorf, Germany…
Joe Root – Permutive

What led you to start working in digital/media publishing? I founded Permutive…
Advertising Week’s APAC Conference in Sydney

What’s Happening: The second edition of Advertising Week APAC (#AWAPAC) took place…
Amazon Prime Day offers potential boon for digital publishers, but comes with some controversy

What’s Happening: Amazon Prime Day brings much competition among digital publishers looking…
The Economist’s 2019 annual report reveals a slow growth in revenue

What’s Happening: The Economist released its 2019 annual report (operating on a…
Latest Hub analysis reveals how audience impacts membership revenue

What’s Happening: Hub, a company that helps news publishers build financial sustainability,…
Labiotech.eu’s Joachim Eeckhout: We’re providing an attractive membership without a paywall

With so much negative coverage of news publishing, we at Bibblio wanted…
Study: Consumers Reject Brands That Advertise On ‘Fake News’ And Objectionable Content Online

Harris Poll and DoubleVerify, the leading independent provider of digital media measurement…
SUITCASE’s Serena Guen: Our magazine subscription sales are growing 150% year on year

With so much negative coverage of news publishing, we at Bibblio wanted…
Pay Models for Online News in the U.S. and Europe

What’s Happening: As legacy news revenues continue to decline and large technology…
Global podcast advertising trends

What’s Happening: Marketing information and guidance company WARC released its Global Ad…
Monica Hare – Gear Patrol Studios

Mia Malan, Founding Director at Bhekisisa, is the latest digital publishing professional…
Medium Grows With New Publications And Content

What’s Happening: The open publishing platform, Medium, has been growing exponentially since…
OneZero Debuts As Medium’s New Tech And Science Publication

What’s Happening: The open publishing platform, Medium, has just launched a new…
Steady Publishers Double Membership Sales In Six Months

What’s Happening: Steady, a platform that allows publishers to earn revenue through…