What’s Happening:

Hub, a company that helps news publishers build financial sustainability, has analyzed its client revenue data each year since its launch in 2016. This year’s review has provided the most sophisticated data yet, and revealed insights into one clear finding: the biggest factors that impact revenue are the organization’s brand and audience.

Why it Matters:

Hub’s data-driven analyses dig deep into broad trends of client performance, audience and donor habits, and the overall cause of journalism. Other significant findings in this year’s report include significant revenue increases for first-year Hub clients, a strong connection between email list size and member revenue, strong support for nonprofits, and more.


Digging Deeper:

Hub’s analysis gleaned a few major takeaways:

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