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    Latest Hub analysis reveals how audience impacts membership revenue

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    Revenue

    Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

    What’s Happening:

    Hub, a company that helps news publishers build financial sustainability, has analyzed its client revenue data each year since its launch in 2016. This year’s review has provided the most sophisticated data yet, and revealed insights into one clear finding: the biggest factors that impact revenue are the organization’s brand and audience.


    Why it Matters:

    Hub’s data-driven analyses dig deep into broad trends of client performance, audience and donor habits, and the overall cause of journalism. Other significant findings in this year’s report include significant revenue increases for first-year Hub clients, a strong connection between email list size and member revenue, strong support for nonprofits, and more.

     

    Digging Deeper:

    Hub’s analysis gleaned a few major takeaways:

    Please Note: To read this in full, please join our Membership plan. For existing subscribers Sign in to your account.

     

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