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    Pay Models for Online News in the U.S. and Europe

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    pay models for online news

    Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

    What’s Happening:

    As legacy news revenues continue to decline and large technology companies like Google, Facebook and Apple taking the lion’s share of digital advertising revenues, pay models have become an increasingly important part of the business of digital news.

     

    Why It Matters

    Newspaper subscription models are slowly increasing, but most news outlets still offer completely free access to news. More than two-thirds of leading newspapers (69%) across the EU and US are operating some kind of paywall, a trend that has increased since 2017. However, fears about paywalls limiting access to online news are “overblown,” according to the new Reuters research. Nic Newman of the Reuters Institute found that 81% of publishing executives say digital advertising remains a key focus of income, followed by subscriptions (78%) and native advertising (75%).

     


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