How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?
There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.
Explore with us case studies, guides, and how-tos in publisher monetization strategies.
WHAT LED YOU TO START WORKING IN THE MEDIA INDUSTRY? Unfortunately, I didn’t quite get the long-term career in football (soccer) that I dreamed of, so I headed off to university with a rough idea of what a career in media may look like and haven’t looked back since! That’s not to say that I […]
LiveIntent commissioned research finds 87% of publishers and marketers are actively invested in email and 94% are prioritizing scaling their email programs this year. LiveIntent, the people-based marketing platform that reaches 290 million logged-in people each month via its 2,500 brands and publisher partners, today announced the findings of a commissioned study that examines how […]
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45% cited first-party authenticated data as an alternative solution they’d be looking to implement 85% believe their brand would benefit from a closer relationship with publishers The leading data connectivity platform, LiveRamp® (NYSE: RAMP), in collaboration […]
WHAT LED YOU TO START WORKING IN MARTECH INDUSTRY? The first decade of my career I worked in the enterprise software industry and in 2008 I was working in the office of the CTO at Akamai where I was first exposed to marketing technology and the role data could play. A decade ago, I was […]
WHAT LED YOU TO START WORKING IN THE TECH AND PUBLISHING INDUSTRY? Previous to Hindsight, I was in the finance industry working at banks like Goldman Sachs and Macquarie. My role was industry agnostic, so I was looking at many new businesses across different industries. With each new business, I would leverage digital news to […]
The publishing industry, with the entry into the digital world, adapted the whole of the online heritage. It means that publishers get not only benefits like additional sources of revenue, but also they have to take into account constant changes related to technological improvement. Having released articles about bots and voice technology in publishing, I […]
Marketers are busy people. Especially in the era of social media, you are on a 24/7 call to market products or services with various methods and mediums. The never-ending marketing campaigns come with an unlimited workload, including copy, visual, technical, and the list goes on. Even getting one thing off your shoulder is a huge […]
Third-party cookies are on their way out the door. As privacy concerns have mounted, Safari and Firefox have already blocked third-party cookies, and Google Chrome is next in line to eliminate third-party cookies in 2022. What does the cookieless future mean for digital publishers — and what will replace them? With these cookies eliminated, websites […]
The majority of publishers are worried what the impact on user experience and traffic will be if logins are forced More than 50% of publishers globally are unclear on how new cookieless solutions will impact their business Just 24% of publishers say they have a strong understanding of all the new initiatives in the industry […]
For over 25 years, Patrick O’Leary has been a leader in the media and technology space. As the Founder and CEO of Boostr, Patrick took frustrations he personally experienced during his tenure at Yahoo! and transformed them into creating a platform that not only helps media companies drive profitable growth, but has tools that salespeople […]
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth survey on “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” The report examines how digital publishers and brands are addressing consumer engagement in the post-cookie landscape. 200 senior decision-makers […]
The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are being driven by both technology and compliance, with growing restrictions being put in place at both government and industry levels. Laws like Europe’s General Data Protection Regulation (GDPR) are redefining […]
Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 109% growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555% growth, followed by Malaysia at 190% and Taiwan at 178% growth. […]
Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with LiveRamp’s people-based identifier, enabling advertising on authenticated, cookieless inventory in a privacy-first manner. In addition […]
Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: “Collaborative Data Solutions: Data and Identity in the Era of Permission.” The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in […]
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
