Publisher growth tactics for election season | WEBINAR
How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?
There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.
Explore with us case studies, guides, and how-tos in publisher monetization strategies.
What led you to start working in the tech and media industry? It all started back in 1998, as the internet and digital advertising started to emerge. I was working in investment banking, and one day came across Adobe Flash for the first time. I thought it could be a great tool for digital advertising […]
Google has extended its deadline for removing third-party cookies in Chrome by two years and will look to deploy its most developed Privacy Sandbox proposal, Federated Learning of Cohorts (FLoC), by late 2022. But, advertisers don’t need to wait for FLoC; a scalable and privacy-safe solution already exists — Publisher Cohorts. Google’s Privacy Sandbox is […]
What led you to start working in the media industry? Unfortunately, I didn’t quite get the long-term career in football (soccer) that I dreamed of, so I headed off to university with a rough idea of what a career in media may look like and haven’t looked back since! That’s not to say that I […]
LiveIntent commissioned research finds 87% of publishers and marketers are actively invested in email and 94% are prioritizing scaling their email programs this year. LiveIntent, the people-based marketing platform that reaches 290 million logged-in people each month via its 2,500 brands and publisher partners, today announced the findings of a commissioned study that examines how […]
WHAT LED YOU TO START WORKING IN MARTECH INDUSTRY? The first decade of my career I worked in the enterprise software industry and in 2008 I was working in the office of the CTO at Akamai where I was first exposed to marketing technology and the role data could play. A decade ago, I was […]
What led you to start working in the tech and publishing industry? Previous to Hindsight, I was in the finance industry working at banks like Goldman Sachs and Macquarie. My role was industry agnostic, so I was looking at many new businesses across different industries. With each new business, I would leverage digital news to […]
Marketers are busy people. Especially in the era of social media, you are on a 24/7 call to market products or services with various methods and mediums. The never-ending marketing campaigns come with an unlimited workload, including copy, visual, technical, and the list goes on. Even getting one thing off your shoulder is a huge […]
The majority of publishers are worried what the impact on user experience and traffic will be if logins are forced More than 50% of publishers globally are unclear on how new cookieless solutions will impact their business Just 24% of publishers say they have a strong understanding of all the new initiatives in the industry […]
For over 25 years, Patrick O’Leary has been a leader in the media and technology space. As the Founder and CEO of Boostr, Patrick took frustrations he personally experienced during his tenure at Yahoo! and transformed them into creating a platform that not only helps media companies drive profitable growth, but has tools that salespeople […]
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth survey on “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” The report examines how digital publishers and brands are addressing consumer engagement in the post-cookie landscape. 200 senior decision-makers […]
The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are being driven by both technology and compliance, with growing restrictions being put in place at both government and industry levels. Laws like Europe’s General Data Protection Regulation (GDPR) are redefining […]
The end-of-year holiday season is a boon for digital business and spending, and this year looks to be even more so. With the COVID-19 pandemic, more people throughout the year have been relying on the Internet shopping for all of their needs. Google Ads reports that this year’s holiday shopping began even earlier than usual, with […]
Today’s digital publisher needs a variety of revenue streams. For many, though advertising remains a monetization pillar, it has been in a steady decline. Subscriptions or memberships are also generally a strong monetization strategy. But as the need to diversify revenue methods continues to grow, many publishers are looking at new strategies — such as […]
Gergana Kirovska is the Head of Growth for Privacy and Consumer Experiences at LiveRamp. Coming from a trade marketing function, Gergana was eager to get involved in digital advertising. After joining Bannerconnect in 2014, she quickly picked up on the industry’s most interesting challenges and dipped her hands into the world of innovation. In 2017 […]
Tom Webster is Global VP/Demand and Business Development at Minute Media. As the overall publishing industry is facing declining cpms following covid-19, what was the strategy that you have to use to increase revenue and monetizing audiences? We’ve all heard it before, but having a diverse revenue stream has been crucial to weathering the storm. […]
Michael Zacharski is the CEO of Engine Media Exchange (EMX) and leads the overall vision, strategy, culture and development of the company. Under his leadership, EMX solves complex challenges and drives measurable business results for agencies, advertisers and publishers by providing solutions across full-service and programmatic practice areas. EMX is the programmatic marketplace division of […]
