Monetization
How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?
There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.
Explore with us case studies, guides, and how-tos in publisher monetization strategies.
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What Is Ad Revenue? The Complete Guide for Publishers
While there are several approaches to monetizing content, the advertising revenue model…
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21 Most Popular News Sites With Paywalls
In the rapidly evolving digital media landscape, staying informed of consumption patterns…
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Maximizing Programmatic Revenue: Publishers’ 5 Essential Levers
Clients often call me looking for quick wins and asking what levers…
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PROG Q&A: Publishers Need to Evolve Their Programmatic Strategies
Miles Finlay founded PROG, an independent Australian programmatic consultancy agency for publishers…
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What Is Programmatic Advertising? A Guide for Publishers
Programmatic advertising has come to dominate the advertising landscape over the last…
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What Is a Supply Side Platform (SSP)? A Guide for Publishers
Of all the online advertising tools and technologies that have emerged, supply-side…
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Editor’s Note: Ad Revenue and Risk Management
As we rolled into 2023, good money was riding on projections that…
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What Is a Demand Side Platform (DSP)?
Imagine an online advertising landscape where every ad reaches the right person,…
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MGID: Web Stories Enrich Publishers’ Advertising Options
When Google announced the AMP story format back in 2018, the goal…
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What Is CPM for Publishers?
The CPM pricing model is a firm favorite among digital publishers, with…
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How to Sell Videos Online in 7 Steps
Few publishers can afford to make videos as a purely artistic endeavor.…
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What Is an Ad Exchange?
Ads are an integral aspect of online life. Appearing as banners, video…
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AOP: Publishers, Advertisers Must Cooperate Over Data Scraping Threat
Richard Reeves is Managing Director at the Association of Online Publishers (AOP),…
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Editor’s Note: Monetization in Publishing Requires Innovation
While I was on holiday last week (house renovations rather than exotic…
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Editor’s Note: Monetization in the Age of AI
Sentiment over generative AI is experiencing a course correction in the wake…
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AdStyle Review for 2024
Publishers love native ads because of their ability to blend in seamlessly…
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