How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?
There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.
Explore with us case studies, guides, and how-tos in publisher monetization strategies.
While I was on holiday last week (house renovations rather than exotic holidays, I’m afraid) I found myself musing about monetization models in the wake of Time’s decision to remove its paywall. The decision was a surprise, given that Time was one of less than 30 publishers to have successfully cracked the 200,000 subscriber mark. […]
Sentiment over generative AI is experiencing a course correction in the wake of Google and Microsoft’s missteps in implementing LLMs. Publishers are now tackling the real-world implications of a tool that can spit out reams of copy in the blink of an eye for users with very little writing experience. Concerns are mounting over a […]
Learn more about the CTR analysis and optimizations module from Chapter 7 (Content Distribution) of the State of Digital Publishing Publisher SEO course.
Learn more about the CTA analysis and optimizations module from Chapter 7 (Content Distribution) of the State of Digital Publishing Publisher SEO course.
Learn more about the Ads, Popups and Best Practices module from Chapter 2 (Technical SEO) of the State of Digital Publishing Publisher SEO course.
Publishers love native ads because of their ability to blend in seamlessly with surrounding content, delivering a better user experience (UX) and higher click-through rates (CTRs). Ads can, however, slow down page loading times, with scripts that either place ads or analyze user behavior being responsible for 60% of a page’s loading time. This is […]
For nine months, Gannett Co. unintentionally misrepresented billions of ad placements to their advertising clients. While the mistake is currently being rectified, the marketing and advertising world is reeling in the aftermath. We sat down with Ntooitive’s Chief Digital Officer, Brian Johnson, for a temperature check on how these mistakes came to be and what […]
Jacopo’s career in digital marketing began in 2010, after graduating from Bristol Business School when he launched one of the first voucher code websites in Italy and Spain. After moving to London, he joined a leading native advertising company, where he was in charge of various digital marketing activities – including SEO, PPC, content and […]
Justin is one of the country’s top ad and revenue operations leaders. His work has touched dozens of publishers, empowering them to realize over $175 million in revenue for their sites. Justin’s innovative perspective on data practices has helped account management teams, accounting and finance teams, and sales and marketing groups to become focused on […]
Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Part one, “Beyond the Cookie: The Future of Advertising for Marketers and Publishers,” was released in February and examined how organizations are beginning to plan […]
Google Ads (formerly Google AdWords) is one of the most popular and largest online advertising platforms (next to Facebook Ads). It enables advertisers to display different kinds of ads across Google’s extensive ad network (properties, partner sites, and apps) to every web user, giving the opportunity for wide product promotion around the world. This system […]
Zack Rosenberg is the founding CEO of CatapultX, a pioneering “on-stream” video company that is empowering today’s top brands and publishers to harness the power of AI to truly connect with consumers at the moment across all digital channels. Zack has played a key role in helping the leading brands, agencies and publishers to unleash […]
The global pandemic has propelled the TV industry to evolve faster in a year than it has over the past few decades. As a medium, TV now spans multiple platforms and screens, all while targeting and measurement capabilities have progressed to allow advertisers to achieve the ultimate combination of reaching and engaging with the right […]
WHAT LED YOU TO START WORKING IN THE TECH AND MEDIA INDUSTRY? It all started back in 1998, as the internet and digital advertising started to emerge. I was working in investment banking, and one day came across Adobe Flash for the first time. I thought it could be a great tool for digital advertising […]
Google has extended its deadline for removing third-party cookies in Chrome by two years and will look to deploy its most developed Privacy Sandbox proposal, Federated Learning of Cohorts (FLoC), by late 2022. But, advertisers don’t need to wait for FLoC; a scalable and privacy-safe solution already exists — Publisher Cohorts. Google’s Privacy Sandbox is […]
Subscribe to receive a recap of our top stories in digital media.
State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
