fbpx

    How Do Paywalls Work for Media Publishers

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    Paywall strategies journalism

    Mia Comic is an experienced Content Marketing Specialist working at Content Insights, a company set out to revolutionize the way content performance and audience behavior...Read more

    Once upon a time, when journalism was stepping into the digital world, the main concern on everyone’s mind was about revenue: would readers pay for online news? Was the classic advertising model enough? How would newspapers and magazines survive in this new scenario?

    The paywall method entered the scene as a response to the decline in the advertising and has been around enough for us to get rid of some myths. The fear of implementing a barrier that could slow visitors down in their clicking journey is still present in some publishers’ minds, but the context is not the same as when this concern was first raised.

    Today, editorial brands have a more direct relationship with their reader, so the interest has swift into how to find a paywall strategy that works, rather than wondering if it should exist at all.

    Please Note: To read this in full, please join our Monthly or Yearly plan. For existing subscribers Sign in to your account.

    Receive timely analysis of news and developments in the digital publishing space directly in your mailbox.

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears