Despite what many consumers may believe, digital content isn’t free. Producing great articles, blogs, videos, and podcasts takes time and money.
There are several ways to recoup that cost, though the most popular remain digital subscriptions and advertising. Ads allow the audience to enjoy “free” access to online content, while subscription paywalls enable publishers to charge their audience directly.
While paywall adoption has grown since the early 2010s, gating content remains a thorny issue, with most audiences still trying to avoid paying for access.
Understanding what paywalls are, how they work, as well as their advantages and disadvantages is critical to making an informed decision when considering how one might fit within an existing business strategy.
Read on as we delve deeper into the topic.
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