Publisher growth tactics for election season | WEBINAR
Having a DMP is a lot like having a first officer like Mr. Spock from Star Trek to help you with your digital advertising. How so? Well, think of it this way. No matter what situation the crew of the Enterprise found themselves in, there was Mr. Spock, gathering data and churning out insights that […]
In its efforts to capture an ever-distracted mainstream audience, The New York Times launches Watching, a film tv content hub, featuring the latest collections from leading content streaming providers, and includes a bi-weekly newsletter subscription. Watching allows users to choose recommendations of existing and new tv shows, based on genre and mood, through a prominent […]
Streaming of TV and video content continues to rise. While conventional TV sets continue to dominate the way consumers view it, digital devices — desktop/laptop computers, mobile devices, and tablets — each are growing their share. The findings of this research can be found in RealityMines recent press release: Streaming TV and video content is […]
For those who don’t know, Delish.com is a food-related editorial destination, with content focusing on recipes, party food, cooking guides, dinner ideas and more. Launched in 2006, Hearst has since March 2015 relaunched the website under the helm of site Director Joanna Saltz, and it has since never gone back. Hearst reports “that the site […]
Adgooroo earlier this month has released a forecasted 2016 paid search retail sector expenditure trends report, based on the past two years worth of data. Keywords such as ‘black Friday’ have helped drive a 24% year on year increase in spend, as measured across 150,000 keywords. All of this contributed due to seasonality (the week of […]
According to a new study from the Pew Research Center, young people prefer reading the news over watching it. When asked how they prefer to get their news, 42 percent of those aged 18 to 29 said “reading,” versus 38 percent who “watch,” and just 19 percent who would rather “listen.” The study also showed […]
Rogers Media is shutting down the print editions of Flare, Sportsnet, MoneySense and Canadian Business, and will only be available online as of 2017. They are also scaling back on Maclean’s magazine and only publishing it once a month, while Chatelaine and Today’s Parent will appear in print six times a year. The shift in Rogers Media content […]
What is technical marketing? Technical marketing is the use of digital technology in executing digital marketing strategies. The pillars of technical marketing include: Integration – systemising processes and methods for digital marketing planning/reviewing, implementation, and promotion UX – influencing the visitor’s user journey to achieve a certain outcome Agile development and/or project management – building platforms/sites/tools e.t.c. through iterations […]
Over the last six years, the world has changed – a huge percentage of people now read mostly on electronic devices –their computers, their phones, laptops, tablets, Kindle readers, Nook readers etc. Where once we carried a paperback book around with us, now we can carry hundreds of books, all in one small device – […]
The past saw magazine publishers effectively build loyal relationships with readers and a monetized audience that was ready to purchase carefully curated content that satisfied their needs. However, since the beginning of the internet, this has been a challenging issue for magazine publisher brands or even e-commerce companies to do this online, due to the friction caused by a […]
