Google News should be the focus of any digital media and content publisher, given the traffic it drives to news sites every month. It’s been some years since Google last provided a news traffic analysis, but in 2020 it said it sent “Google users to news sites 24 billion times” every month. This equates to […]
Over the past two months, publishers have been slammed with 4 Google system and algorithm updates, particularly the Helpful Content Update (HCU) and core algorithmic update, resulting in traffic slippages across the board. While my industry colleagues across the board have provided their winner and loser analysis on queries and niches, we’re still focusing and […]
Audience monetization is a key issue for every digital publisher. While ad revenue remains a reliable strategy for many outlets, some may be better served by implementing a paywall. The pandemic demonstrated that reliance on a single stream of revenue can be risky. Ad revenue fell 3.1% in 2020 before rebounding 22.5% in 2021. With […]
Video Transcript: 00:00 Hello everyone, I hope you’re all doing well. It’s been a while since I’ve recorded in person, and for this week’s editor’s note, I wanted to share some updates with you. Instead of struggling with writer’s block and spending a lot of time putting words together, I thought I’d share some insights […]
This week I held one of our panelist sessions in the lead-up to the WordPress Publishers Performance Summit (WPPS) summit in a few weeks, which is today’s editorial note inspiration. Publishers are always under pressure to find any incremental cost-cutting that makes a wide impact-organization wide. Andrew has gone to great lengths into generative AI […]
The goal is to use a data-driven approach to understand how local publishers in Australia are building audience reach and monetizing their platforms. In this session, Andrew Kemp and Vahe Arabian cover:– A breakdown of the research methodology– Exploring the findings and reviewing the conclusions– Examples of content strategies that work or don’t– Dissecting content […]
This month, Google announced the April 2023 reviews update, which changed “product review” guidance to “review” guidance. While seemingly a small change in wording, it is, in fact, a big change. Review articles are no longer limited to products and now include services, media, destinations, games, movies, and other topics. In this session, Vahe Arabian, […]
Dan Rua is CEO of Admiral, The Visitor Relationship Management (VRM) Company. Admiral VRM helps thousands of digital publishers worldwide grow visitor relationships and revenue. Since its launch late last year, ChatGPT has captured the imagination of both the media and the general public. Rocketing to 100 million users in record time, the Generative AI […]
SEO automation saves you time and enables you to focus on more critical tasks and develop efficiencies. From Surfer SEO for content optimization and Index API for new content publishing to Generative Ai, we go through practical use cases and examples of SEO automation applications for Publisher SEO.
The use of AI in content creation has been a hot topic in the SEO space recently. Bankrate and CNET have made headlines for using AI to write some of its content. In this SEO office hours, we will facilitate a roundtable discussion of the applications of AI in SEO with everyone sharing their experiences, […]
A yearly content audit is a great way to evaluate the performance as well as get rid of non-performing content. And now is the perfect time to do one ahead of 2023. In this office hours session, Narcis Bejtic from Content Refined walks through with examples: How to think about content goals Learn how to […]
State of Digital Publishings’ founder, Vahe Arabian, ran the second Splice Media community session on decoding changes in the SEO landscape in 2022
State of Digital Publishing is a startup market research publisher, producing a publication and community for digital media publishing professionals, content, and media owners, in new media and publishing technology. In this episode, we speak with Neil Michael, International Chief Revenue Officer at Foundry, about how IDG rebranded to Foundry. Foundry is at the […]
State of Digital Publishing is a startup market research publisher, producing a publication and community for digital media publishing professionals, content, and media owners, in new media and publishing technology. In this episode, we speak with Matt Kilmartin, Co-Founder, and CEO at Habu, about data clean rooms. Habu is a Data Clean Room software company […]
State of Digital Publishing is a startup market research publisher, producing a publication and community for digital media publishing professionals, content, and media owners, in new media and publishing technology. In this episode, we speak with Alex Pan, Co-Founder at Storipress, about the state of JamStack development for publishers. Storipress is a publishing platform for […]
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
