Publisher growth tactics for election season | WEBINAR
Paywalls have become a critical tool for digital publishers seeking to monetize content amid fluctuating ad markets. Between 2017 and 2020, the number of news outlets implementing paywalls nearly doubled each year, with adoption accelerating further in 2021 as subscriptions surged globally (Reuters Institute Digital News Report, 2022). Ad revenue plummeted by 10–15% in 2020 […]
The subscription economy has experienced significant growth in recent years. As of 2024, premium U.S. streaming platforms (SVOD) grew 10.4% year-over-year, reaching over 260 million subscriptions . Subscription businesses have outpaced S&P 500 revenues nearly sixfold, marking a pivotal turning point across industries . The subscription market is projected to continue growing, with forecasts estimating […]
It’s cliche now to say that Artificial Intelligence (AI) has changed everything, but it’s also inescapably true. AI is so deeply entrenched in our everyday lives that it has paradoxically become almost invisible – a recent report by Reddit, GroupM and WPP found that only 1 in 6 consumers can often tell when they’re using […]
First-party data is finally taking center stage. Buoyed by concerns over third-party cookie deprecation, 78% of publishers are investing in first-party data strategies. The reason? Quite simply, personalized and more relevant user experiences lead to higher engagement and conversion rates. At the same time, publishers are motivated to drive strong advertising performance across multiple channels, […]
Media monitoring is a vital part of any digital publisher’s path to success. It is necessary to hear stories as they happen, track the competition and remain alert to any oncoming crises — and the best media monitoring software and news monitoring tools automate all of this.
In February 2024, State of Digital Publishing (SODP) hosted WP Publisher Success Week – an online event for digital publishing and news media professionals. This article is based on the summary of key learnings of a presentation by Liam Andrew, Former Chief Product Officer at The Texas Tribune (currently, Technology Lead, Product & AI Studio […]
Publishers have faced some hard questions in 2024 with the changes in the industry and dwindling traffic and revenues. What are the different ways in which monetization can be optimized in this new market?
Foreign Affairs Magazine is a small but mighty publishing brand with a subscriber base that includes Congress members, world leaders, and other policymakers.
In November 2023, State of Digital Publishing (SODP) hosted PubTech2023 – an online event for digital publishing and news media professionals. This article is based on the summary of key learnings of a panel discussion with Mili Semlani, Head of Content and Community at e27, and Binoy Prabhakar, Chief Content Officer, Hindustan Times Digital. Digital […]
Media Collateral in partnership with SODP releases ‘The 2024 Gen AI x Comms Industry Impact Report’. Gen AI use rises to 80%, the report reveals.
WordPress has one of the biggest libraries of plugins and add-ons. However, using too many of these can cause a website to bloat, eventually impacting performance.
Scott Purcell is a Co-founder of Man of Many and a CFA Charterholder. With a special focus on lifestyle content, Scott has collaborated with leading international brands like Apple, Samsung, IWC, and TAG Heuer.
In February 2024, State of Digital Publishing (SODP) hosted WP Publisher Success Week – an online event for digital publishing and news media professionals. This article is based on the summary of key learnings of a presentation by Angelo Paura, Global Editorial Director at Blasting News. Founded in 2013, Blasting News is both a tech […]
In November 2023, State of Digital Publishing (SODP) hosted PubTech2023 – an online event for digital publishing and news media professionals. This article is based on the summary of key learnings of a presentation by Matt Lawson, Publisher Success Manager at Ezoic. Being a publisher has become more and more involved over the years. Between […]
According to Sharethrough and IPG Media Lab, native ads generate 53% more views than display ads. This research, which involved eye-tracking and surveys with thousands of consumers, highlights the higher visual engagement native ads receive compared to traditional display ads. Additionally, the Content Marketing Institute reports that 70% of consumers prefer learning about products through […]
This week, the world celebrated International Women’s Day (IWD), which is full of accomplishments and achievements acknowledged by other female leaders and professionals or by themselves. The 2024 theme for International Women’s Day is Inspire Inclusion. The inspiration for inclusion in leadership positions and contributions to industry events (including our own) in the past year […]
2nd Annual
Monetization Week
The Convergence of Innovation and Strategy: Publisher Monetization in 2025.
A 5-day online event exploring the future of publisher revenue models.
May 19 – 23, 2025
Online Event
