• Insights
    • Exclusive Insights
    • Podcast
    • Articles
      • Advertising & Sales
      • Audience Development
      • Content Strategy
      • Digital Analytics
      • Digital Publishing
      • Monetization
      • SEO
      • Social Media
      • Technology
    • Top Tools & Reviews
    • Features
  • Education
    • Publisher SEO Course
  • Solutions
    • SEO for Publishers
    • Content Strategy Services
    • Brand Partner Solutions
  • Community
    • Slack Channel
    • Office Hours
    • Newsletter
  • About
    • About Us
    • Contact Us
    • Editorial Policy
sodp logo
Search
Close this search box.
    SODP logo
    Login
    • Insights
      • Exclusive Insights
      • Podcast
      • Articles
        • Advertising & Sales
        • Audience Development
        • Content Strategy
        • Digital Analytics
        • Digital Publishing
        • Monetization
        • SEO
        • Social Media
        • Technology
      • Top Tools & Reviews
      • Features
        • Podcasts
        • Articles
        • Top Tools & Reviews
        • Features
        • Opinion
        • Advertising & Sales
        • Audience Development
        • Content Strategy
        • Digital Analytics
        • Digital Publishing
        • Insights
        • Monetization
        • SEO
        • Social Media
        • Technology
    • Education
      • Publisher SEO Course
        • Publisher SEO Course New
    • Solutions
      • SEO for Publishers
      • Content Strategy Services
      • Brand Partner Solutions
        • SEO For Publishers
        • Content Strategy Support
        • Brand Partner Solutions
    • Community
      • Slack Channel
      • Office Hours
      • Newsletter
        • Slack Channel
        • Office Hours
        • Newsletter
    • About
      • About Us
      • Contact Us
      • Editorial Policy
        • About Us
        • Contact Us
        • Editorial Policy
    placeholder
    State of Digital Publishing Logo
    Home ▸ Content Strategy ▸ The Growth of Content Streaming: What Does This Mean For You?

    The Growth of Content Streaming: What Does This Mean For You?

    • Vahe Arabian Vahe Arabian
    October 27, 2016
    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    Bookmark (0)

    Please login to bookmark

    curata
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and...Read more

    Streaming of TV and video content continues to rise. While conventional TV sets continue to dominate the way consumers view it, digital devices — desktop/laptop computers, mobile devices, and tablets — each are growing their share. The findings of this research can be found in RealityMines recent press release:

    • Streaming TV and video content is on the rise with the average person reporting spending 7.4 hours a week streaming TV, 5.0 hours a week accessing video from a computer, 3.1 hours a week accessing video from a mobile device, and 3.0 hours a week accessing video from a tablet.
    • Of those streaming content, Netflix and YouTube have the highest daily reach (18% and 14% consecutively), as well as highest weekly reach (39% and 40% consecutively).

    Despite TV being the leader of this distribution method, it isn’t something that digital publishers and online media professionals and the like should disregard.

    According to Bree Brouwer, a contributor on EContent Mag “To put it simply, having even a basic knowledge of live streaming can benefit content publishers and creators.  For example, internet marketer and Social Triggers founder Derek Halpern discovered his audience was more than eager to tune into an impromptu, live Periscope stream to learn marketing tips and lessons. In fact, Halpern garnered about 750 viewers on his first Periscope stream alone; that’s more attendees than some businesses can claim for their prescheduled webinars.  Other examples such as having journalists streaming breaking news,  or creative content publishers using it for live exclusive content can also benefit”.

    Grass Media’s THE CHANGING DYNAMICS OF DIGITAL MEDIA PUBLISHING, LIVE STREAMING, AND SOCIAL INTERACTIVITY 2014 whitepaper also highlights the industry challenges of leveraging content streaming, saying “Meeting increasing consumer demand for social media interactivity, which requires news directors and producers alike to plan for and execute on ALL social media platforms. This is necessary to compete effectively as well as retain and grow audiences, but has to be implemented with existing resources and easy-to-use production tools”.

    Publisher SEO - Related Modules

    News Sitemap

    Keyword Research

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

    View Publisher SEO Course
    Editor's Picks

    Google News SEO Guide

    Mobile Video Consumption Tech Trends

    What Is A Content Creator?

    Related Posts

    • curata
      Rogers Media Has Begun Their Digital Content Strategy
    • video streaming
      Live/Streaming Video Trends
    • content atomization
      Why Is Content Atomization Crucial To Your Content Strategy?
    • dcmc
      DCMC2021 - What Happens Once Your Content Goes Live

    Subscribe to receive a recap of our top stories in digital media.

    SODP logo

    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

    • About us
    • Contact us
    • Editorial policy
    • Privacy policy
    • Sitemap
    • Newsletter
    • Publisher SEO course
    • Become a member
    • Slack community
    • SEO for publishers
    • Content strategy support
    • Partner with us
    • Podcast
    • SEO Office Hours
    • Editorial Office Hours
    Facebook Twitter Slack Linkedin

    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears