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Audience Development

How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.

How Publisher-focused Customer Data Platforms Drive Better Audience Engagement

First-party data is finally taking center stage. Buoyed by concerns over third-party…
Color complexity in social media posts leads to more engagement, new research shows

If you work in digital marketing, you don’t need to be told…
Newsletters: Growing and Nurturing Your Audience in the Age of Privacy

While email has been one of the most effective ways of reaching…
Readers Prefer To Click On A Clear, Simple Headline − Like This One

In an era when people trust news less than ever, how can journalists…
Gen Alpha Social Media: What Publishers Need to Know

As with all things technology, social media innovates and evolves at a…
Teens See Social Media Algorithms as Accurate Reflections of Themselves, Study Finds

Social media apps regularly present teens with algorithmically selected content often described…
Experiential Marketing Lessons: Q&A with Frank Arthur, Co-Founder of Man of Many

Founded in 2012 by Scott Purcell and Frank Arthur, Man of Many…
Individuality Underpins BookTok’s Profound Impact on Book Sales

This article is written within the framework of Möbius, a European Commission-funded…
Editor’s Note: Facebook Squeezes Publisher Traffic

I can’t say I was overly surprised when I read earlier this…
Office Hours: Publisher Strategies for TikTok

Andrew Kemp, Managing Editor of State of Digital Publishing, and Corinne Podger,…
Expanding Public Radio Can Help Solve the Local News Crisis

Since 2005, more than 2,500 local newspapers, most of them weeklies, have…
8 TikTok Content Strategies for Publishers

The number of publishers embracing TikTok is on the rise as they…
Admiral CEO: Why We’re Embracing Generative AI for Visitor Management

Dan Rua is CEO of Admiral, The Visitor Relationship Management (VRM) Company.…
Editor’s Note: Grabbing Audience’s Attention in the Age of TikTok

I talked last week about the dangers of investing heavily in social…
Virginie Dremeaux – FreeWheel

Virginie Dremeaux is VP, Marketing & Communications, International at FreeWheel, a Comcast…
What Can LinkedIn Give Publishers?

LinkedIn has long ceased to be a platform dedicated to employees and…