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    Home ▸ Audience Development ▸ Page 3

    Audience Development

    How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.

    bbc branded podcast study

    A Report by BBC StoryWorks Explains Why Brands Should Take Branded Podcasts Seriously

    What happened? Research conducted by neuroscientists at Neuro Insights and commissioned by BBC StoryWorks (a BBC Global News’s branded content department) reveals the influence of branded podcasts on active and passive listeners. The researchers reached out to 2,448 respondents in 10 industries around the Globe. The report also predicts the effects of the evolution of […]

    Lotame cartographer

    Lotame Launches Cartographer, New ID Solution to Power People-Based Marketing and Privacy Compliance for Global Brands and Publishers

    What’s happening: At Harvard and MIT, Nieman Fellows from all over the world are learning about algorithms from each other and those vast university resources. Uli Köppen is a Nieman Fellow in Cambridge, Massachusetts who is studying algorithmic accountability, machine bias and automation in journalism. Uli Köppen is using the fellowship to gain a better […]

    Millennials

    If you’re using ‘millennial’ as a meaningful measurement, you should probably stop

    What value does the word “millennial” actually have? Americans have heard the term ad nauseum by now. In politics, public relations or marketing, it’s a buzzword. But millennial doesn’t hold nearly as much meaning as Americans pretend it does. Here’s why. It doesn’t mean what we often say it means A recent news story in […]

    Ai news

    Beginners guide to synthetic media and its effects on Journalism

    What’s Happening: The photo editing app FaceApp has gone viral (again) due to features that allow users to “age themselves” through the software that enhances a photo to show what that person will look like decades into the future. Like many viral sensations, FaceApp went viral after many influencers and celebrities posted their old-age photos […]

    facebook and depression

    College students report less depression and consume less news after a week of abstinence from Facebook

    What’s happening: At Harvard and MIT, Nieman Fellows from all over the world are learning about algorithms from each other and those vast university resources. Uli Köppen is a Nieman Fellow in Cambridge, Massachusetts who is studying algorithmic accountability, machine bias and automation in journalism. Uli Köppen is using the fellowship to gain a better […]

    Yoga International

    Yoga International’s John Daskovsky: be mindful of personalization

    With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. In this edition, Bibblio CEO Mads Holmen takes up position opposite Yoga International’s Chief Technology Officer, John Daskovsky. Trusted as the “authentic voice of yoga” […]

    wherebyus

    How Technology Unlocked Scale & Audience Engagement for WhereBy.Us

    There’s a contradiction in fast-growing North American cities. At a time when small- and mid-sized urban centers are growing rapidly, residents are also feeling increasingly disconnected and isolated. “It’s because the local information ecosystem is broken,” says Chris Sopher, CEO and founder of WhereBy.Us, the five city-strong local news media company that launched in Miami […]

    Fatherly interview

    Fatherly’s Mike Rothman: alongside content, experiential is a huge opportunity

    In this edition, Bibblio’s Mads Holmen speaks to fellow CEO Mike Rothman of Fatherly, the digital media brand for male parenting. This popular lifestyle platform provides news, expert advice, product recommendations and hard-won insights into a challenging, but profoundly rewarding stage of life. The company was founded in 2015 and is based in New York City. […]

    Finimize

    Finimize’s Carl Hazeley: Start with making the best product imaginable

    With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. In this edition, Finimize‘s VP of Content Carl Hazeley unveils how their B2C publication is empowering users to become their own financial advisor. London-based Finimize provides […]

    Morning Brews audience growth

    Morning Brew’s powerful growth tool that built 1.5 million subscribers

    What’s Happening: Morning Brew, a newsletter-first media company that offers young professionals engaging, entertaining business news, built its subscription base from 100,000 to 1.5 million in just 18 months. Tyler Denk, the company’s senior product lead, explained how they did it in an article at Medium. Why it Matters: Morning Brew delivers a daily email newsletter […]

    faceapp data photoditing tool

    FaceApp goes viral with its age-altering photo editing tools

    What’s Happening: The photo editing app FaceApp has gone viral (again) due to features that allow users to “age themselves” through the software that enhances a photo to show what that person will look like decades into the future. Like many viral sensations, FaceApp went viral after many influencers and celebrities posted their old-age photos […]

    lgbt news coverage

    The State of LGBTQ+ News

    Fifty years after the police raid of the Stonewall Inn bar in New York that became a catalyst for gay rights, media treatment of the LGBTQ+ community has made extensive progress, yet continues to have setbacks and many areas for improvement.   Representations of LGBTQ+ people in news and entertainment began a significant increase in the […]

    Boxrox

    BOXROX: Our readership grows by 100-250% each year

    With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. In this sixth edition, BOXROX Editor-in-Chief Robbie Hudson and Senior Account Manager Clemens Limberg share the success story of their web magazine for competitive fitness and functional […]

    Reuters

    The Best of Reuters Institute Digital News Report 2019

     What’s Happening: Reuters Institute just released its Digital News Report for 2019, the most comprehensive ongoing comparative study of news consumption in the world, delivering important and timely data about the transition to digital on an international comparison basis. This year’s report, written by Nic Newman with Richard Fletcher, Antonis Kalogeropoulos and Rasmus Kleis Nielsen, […]

    Facebook WatchTab

    Catching up with Facebook Watch’s Accomplishments

      What’s Happening: Facebook Watch was launched globally less than a year ago, and in that time has built an audience of more than 720 million people monthly and 140 million people daily who spend at least one minute in Watch. The Facebook newsroom caught us up with some of the accomplishments and growth of […]

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    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.

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    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.