Managing millions

First party data can turn every click, scroll, and headline into an opportunity to build closer relationships with audiences.

But many media and publishers are saddled with customer data tools which blow the opportunity because they are too clunky to be effective or too expensive to show ROI. 

Bad audience tech stops growth in its tracks, and overhauling ill-matched stacks can take years.

How did we get here, and – more importantly – what can we do to avoid it?

This session unpacks the “Goldilocks Tech Trap” which faces editorial and content teams of all sizes when they are trying to balance audience engagement, content monetization, and product agility. Learn how to avoid the pitfall and what “just right” can look like.

We’ll explore:

• Using actionable data to turn audience preferences into better products and content
• How to avoid over-complex audience data workflows which stifle growth
• Quick wins to turn loyal browsers into superfans

Whether you’re delivering your audience breaking news, sports and entertainment, free-to-air or subscription titles, this session will give your team reference points and frameworks to act faster, smarter, and more profitably.