Publisher growth tactics for election season | WEBINAR
How to avoid the Goldilocks Tech Trap which wreaks havoc on giving audiences what they want
in partnership with
First party data can turn every click, scroll, and headline into an opportunity to build closer relationships with audiences.
But many media and publishers are saddled with customer data tools which blow the opportunity because they are too clunky to be effective or too expensive to show ROI.
Bad audience tech stops growth in its tracks, and overhauling ill-matched stacks can take years.
How did we get here, and – more importantly – what can we do to avoid it?
This session unpacks the “Goldilocks Tech Trap” which faces editorial and content teams of all sizes when they are trying to balance audience engagement, content monetization, and product agility. Learn how to avoid the pitfall and what “just right” can look like.
We’ll explore:
Whether you’re delivering your audience breaking news, sports and entertainment, free-to-air or subscription titles, this session will give your team reference points and frameworks to act faster, smarter, and more profitably.
SPECIAL GUEST
Denis Haman
CEO, Glide Publishing Platform
Denis Haman is the CEO of Glide Publishing Platform, a company specializing in advanced content management systems (CMS) for publishers. Under his leadership, Glide has focused on empowering media organizations with scalable, flexible, and user-friendly digital solutions. Haman advocates for a “lean publisher mentality,” emphasizing the importance of streamlined technology that supports rapid content creation and audience engagement without unnecessary complexity.
Learn how actionable first-party data can help publishers create personalized content and improve audience engagement.
Discover strategies to streamline audience data systems and prevent clunky workflows that stifle growth.
Explore practical tactics to convert loyal browsers into engaged superfans through targeted engagement strategies.
Find the balance between effective tools and scalable systems to avoid tech headaches and drive audience monetization.
