Clubhouse is one of the most talked-about innovations in social media and has received a lot of hype. What exactly is it, how has it grown so fast, and how can digital publishers use Clubhouse effectively to build and engage a network of new audiences?
What is Clubhouse?
Clubhouse is the world’s first (and so far, only) audio-exclusive social media platform. Launched less than a year ago, it already has more than two million active weekly users, and has been downloaded about 4.7 million times to date since launch, according to Apptopia — making it one of the strongest and fastest-growing social platforms out of the gate. Recent appearances from Mark Zuckerberg and Elon Musk on Clubhouse are bringing even more attention to the venture-backed audio social network, and it has attracted other high profile users such as Oprah Winfrey, actor Jared Leto, singer Drake and model Jodie Turner-Smith.