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    State of Digital Publishing Logo
    Home ▸ Audience Development ▸ Clubhouse: The New Kid on the Block

    Clubhouse: The New Kid on the Block

    • Shelley Seale Shelley Seale
    February 23, 2021
    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

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    Clubhouse
    Shelley Seale

    Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

    Clubhouse is one of the most talked-about innovations in social media and has received a lot of hype. What exactly is it, how has it grown so fast, and how can digital publishers use Clubhouse effectively to build and engage a network of new audiences?

    What is Clubhouse?

    Clubhouse is the world’s first (and so far, only) audio-exclusive social media platform. Launched less than a year ago, it already has more than two million active weekly users, and has been downloaded about 4.7 million times to date since launch, according to Apptopia — making it one of the strongest and fastest-growing social platforms out of the gate. Recent appearances from Mark Zuckerberg and Elon Musk on Clubhouse are bringing even more attention to the venture-backed audio social network, and it has attracted other high profile users such as Oprah Winfrey, actor Jared Leto, singer Drake and model Jodie Turner-Smith.

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