Publisher growth tactics for election season | WEBINAR
Poor site speed is one of the biggest roadblocks to publishers’ audience acquisition ambitions. People lose interest in content they can’t access instantly, leading to increased bounce rates and lower conversions. Improving site speeds by as little as 0.1 second can boost conversions rates by up to 10%, a study by Deloitte found (PDF download).1 […]
Google Discover was introduced in 2018 with the goal of changing how the search giant’s users interact with content.1 Discover’s launch was, in effect, a rebranding of the Google feed that was introduced the previous year. Google described Discover as providing two main functions; keep users up-to-date and provide recommendations when they are not actively […]
Google Web Stories are tappable, interactive, and immersive content that are similar to Instagram and Facebook stories. Launched initially as AMP Stories in 2018, Google rebranded this visual format to Web Stories in 2020,1 perhaps in part owing to the somewhat controversial nature2 of AMP technology in the digital publishing arena3. In their updated and […]
Office Hours Join Jeff Coyle, co-founder and chief strategy officer at MarketMuse, and Vahe Arabian, founder of State of Digital Publishing (SODP), as they discuss the critical components of high-quality content and how to measure its effectiveness. About MarketMuse Fully remote since its inception, MarketMuse is a company dedicated to improving content across the internet. […]
Appearing in Google’s Top Stories carousel is the holy grail for digital news publishers. It not only provides great exposure for news content — appearing above relevant Google Search results — but is a great way to boost organic web traffic. The Top Stories carousel is a search engine results page (SERP) feature that leverages […]
SODP founder Vahe Arabian shares his thoughts on content promotion with participants on the second day of DCMC 2021. Gone are the days of write, publish and forget. Content marketers need to look beyond traditional content funnels and consider how content flywheels might change their promotion strategies. Listen as Vahe troubleshoots traditional content promotion challenges […]
In this session, we look at how to build effective products and distributions methods to reaching and consistently engaging with readers. Presenters: • Ben llfeld,ventureBeat • Dan Oshinsky, lnbox Collective • Piers Fawkes, PSFK and WallKit • Veronica Magan, Access Intelligence
In this session, we will run a 2 person interview – 1 news publisher who has already pivoted (so far thriving) and a publisher who started as a niche blog to become one of the leading Project Management publications, earning 1 million in revenue. Here’s what they’ve done to make it happen. Presenters: • Matt […]
30% of the world’s publishers are on Word Press. However, sites also experience many challenges when utilizing new technologies and making it seamless to the end-user. This discussion will go through site performance, optimizing themes & plugins, AMP & PWA’s, and platform optimization. Presenters: • Vahan Petrosyan, Search Engine Journal • Ben May, The Code […]
Parsley has recorded last year that Google News and Search accounts for over 50% of publishers referral traffic. With increasing online media/news consumption and the changing requirements for Google News SEO, what can publishers do to stay ahead and improve existing performance? Presenters: • John Shehata, Conde Nast • Chelsey Heath, News Dashboard • Claudio […]
SODP’s Founder, Vahe Arabian, joined the speaker board at the Digital Newsroom Ops event and provided the attendees with the ultimate checklist to cover live events. Of course, covering live events can be chaotic. But rolling without a list could be disastrous. So how do media houses pull it off?
The SEO & Publishing podcast dives into the most important issues facing publishers in SEO, content strategy, tech & media trends today. With your host Vahe Arabian, we answer the common questions making actionable takeaways fun and enlightening.
The latest technology and cryptocurrency buzz is NFTs, or “non-fungible token.” Non-fungible means that it is not able to be traded or replaced with something else, typically of the same value. Unlike money, in which large bills can be replaced with smaller bills equaling the same value, NFT’s have unique properties — a string of […]
There may be no better time than the present to have a podcast as part of your digital content strategy. One of the most important considerations when it comes to successful podcasting is episode recording. After all, if you aren’t able to end up with a quality podcast recording that your audience can listen to […]
As digital publishers, we are always looking for new and innovative content formats to reach our readers and potential new audiences. Here are five to try this year. Visual-first Stories Did you know that a text story that contains a picture every 75-100 words is more likely to go viral on social media? That’s what […]
Clubhouse is one of the most talked-about innovations in social media and has received a lot of hype. What exactly is it, how has it grown so fast, and how can digital publishers use Clubhouse effectively to build and engage a network of new audiences? What is Clubhouse? Clubhouse is the world’s first (and so […]
2nd Annual
Monetization Week
The Convergence of Innovation and Strategy: Publisher Monetization in 2025.
A 5-day online event exploring the future of publisher revenue models.
May 19 – 23, 2025
Online Event
