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AMP SEO: A Guide for Publishers

Fact checked by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Edited by Andrew Kemp
Andrew Kemp

Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B publishing. His career has spanned the technology, natural resources, financ…Read more

AMP and SEO

I'm a content strategist based in Barcelona, Spain. I work with professionals and companies to help them manage content as a strategic resource with two...Read more

I'm a content strategist based in Barcelona, Spain. I work with professionals and companies to help them manage content as a strategic resource with two...Read more

Poor site speed is one of the biggest roadblocks to publishers’ audience acquisition ambitions.

People lose interest in content they can’t access instantly, leading to increased bounce rates and lower conversions. Improving site speeds by as little as 0.1 second can boost conversions rates by up to 10%, a study by Deloitte found (PDF download).1

The Google AMP Project was announced in 2015 as a way to help publishers boost user experience by speeding up mobile site load speeds.2 Its relevance for publishers, however, has come increasingly into question after Google removed AMP as a ranking factor in 2021.3

In this article, we discuss what Google AMP is and whether publishers’ still need to include it as part of their search engine optimization (SEO) strategy.

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