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    Google Discover for Publishers

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Andrew Kemp
    Andrew Kemp

    Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B publishing. His career has spanned the technology, natural resources, financ…Read more

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    Bec May is an Editor and Content Specialist at SODP. Since finishing her degree at Southern Cross University, completing a double major in Creative Writing,...Read more

    Bec May is an Editor and Content Specialist at SODP. Since finishing her degree at Southern Cross University, completing a double major in Creative Writing,...Read more

    Google Discover was introduced in 2018 with the goal of changing how the search giant’s users interact with content.1

    Discover’s launch was, in effect, a rebranding of the Google feed that was introduced the previous year. Google described Discover as providing two main functions; keep users up-to-date and provide recommendations when they are not actively searching.

    It is one part of the company’s larger strategy of moving away from a narrow search-based focus and embracing a more detailed analysis of the user journey. 

    The predictive aspect of Google Discover is one of its key features. It provides a glimpse into a future where AI assistants will be able to give the user what they want without the need for a traditional search.

    And while, particularly in its early stages, Google Discover has the ability to increase a publisher’s site visibility and drive organic traffic, constant algorithm changes have caused frustration for sites looking to appear in the Google Discover feed.

    Therefore, staying at the forefront of SEO practices is imperative for news sites looking to take advantage of this Google feature.

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