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Google Discover was introduced in 2018 with the goal of changing how the search giant’s users interact with content.1

Discover’s launch was, in effect, a rebranding of the Google feed that was introduced the previous year. Google described Discover as providing two main functions; keep users up-to-date and provide recommendations when they are not actively searching.

It is one part of the company’s larger strategy of moving away from a narrow search-based focus and embracing a more detailed analysis of the user journey. 

The predictive aspect of Google Discover is one of its key features. It provides a glimpse into a future where AI assistants will be able to give the user what they want without the need for a traditional search.

And while, particularly in its early stages, Google Discover has the ability to increase a publisher’s site visibility and drive organic traffic, constant algorithm changes have caused frustration for sites looking to appear in the Google Discover feed.

Therefore, staying at the forefront of SEO practices is imperative for news sites looking to take advantage of this Google feature.

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