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Google Top Stories Carousel Guide

Fact checked by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Edited by Andrew Kemp
Andrew Kemp

Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B publishing. His career has spanned the technology, natural resources, financ…Read more

Google top stories

Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B...Read more

Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B...Read more

Appearing in Google’s Top Stories carousel is the holy grail for digital news publishers. It not only provides great exposure for news content — appearing above relevant Google Search results — but is a great way to boost organic web traffic.

The Top Stories carousel is a search engine results page (SERP) feature that leverages the full power of machine learning to search, rank, and curate news articles. It aims to provide readers with a modern and attractive interface that displays useful and timely articles from a broad range of high-quality and trustworthy news providers.

But while site owners looking to appear in Google’s news carousel should focus on producing high-quality content, that alone is not enough to guarantee that it will surface. There are a range of other regularly updated ranking factors to consider.

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