Appearing in Google’s Top Stories carousel is the holy grail for digital news publishers. It not only provides great exposure for news content — appearing above relevant Google Search results — but is a great way to boost organic web traffic.
The Top Stories carousel is a search engine results page (SERP) feature that leverages the full power of machine learning to search, rank, and curate news articles. It aims to provide readers with a modern and attractive interface that displays useful and timely articles from a broad range of high-quality and trustworthy news providers.
But while site owners looking to appear in Google’s news carousel should focus on producing high-quality content, that alone is not enough to guarantee that it will surface. There are a range of other regularly updated ranking factors to consider.