Publishers invested in appearing at the top of Google’s search results already understand the importance of SEO. One important and potentially overlooked aspect of SEO for bigger publishers, however, is the Google crawl budget.
Google’s crawl budgets help to determine the extent to which articles appear in search results.
Understanding crawl budgets is a critical step towards ensuring that SEO goals are met and that content is viewed. Checking that a site’s technical back end is healthy means the front end is more likely to mirror that status.
In this article we explain what a crawl budget is, what affects the budget, crawl budget optimization, how to check and track crawl budgets and why these budgets are so important to the well-being of any online site.