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    Home ▸ SEO ▸ Google Crawl Budget: A Publisher’s Guide

    Google Crawl Budget: A Publisher’s Guide

    • Sue Plunkett Sue Plunkett
    April 21, 2022
    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Andrew Kemp
    Andrew Kemp

    Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B publishing. His career has spanned the technology, natural resources, financ…Read more

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    Google Crawl Budget A Publisher’s Guide
    Sue Plunkett

    Publishers invested in appearing at the top of Google’s search results already understand the importance of SEO. One important and potentially overlooked aspect of SEO for bigger publishers, however, is the Google crawl budget.

    Google’s crawl budgets help to determine the extent to which articles appear in search results.

    Understanding crawl budgets is a critical step towards ensuring that SEO goals are met and that content is viewed. Checking that a site’s technical back end is healthy means the front end is more likely to mirror that status.

    In this article we explain what a crawl budget is, what affects the budget, crawl budget optimization, how to check and track crawl budgets and why these budgets are so important to the well-being of any online site.

    Enjoying this article?

    Gain access to the full story, as well as our other premium articles, by signing up to our Publisher SEO course. Not only will you receive access to in-depth, publisher-focused SEO training but you’ll also be able to read expert insights and analysis exclusive to our members.

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    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears