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SEO

Without relevant user traffic, publishers will always struggle to monetize their content. Paid traffic is not sustainable as a long-term strategy. That’s why it is imperative for publishers to be up to date and proactive in their SEO efforts.

Explore with us best practices in technical and content SEO, learn how to utilize various tools, discover new tech, and read practical tips and advice from publisher SEO experts.

Clara Soteras Q&A: SEO Opportunities & Battles for Digital Publishers

In preparation for PubTech2024, we caught up with one of the panelists,…
Content Strategy for Google’s AI-Powered Search

Google has always rolled out updates and features. In 2023 alone, it…
Editor’s Note: The Verge Takes Aim at SEO but Misses the Mark

Write your intro last. That was the advice I received from a…
Google News SEO Guide 2024: Best Practices for News Publishers

Google News should be the focus of any digital media and content…
Editor’s Note: Evolving your helpful content standards for 2024 and beyond

Over the past two months, publishers have been slammed with 4 Google…
Paywall SEO Strategy: A Guide for Publishers

Audience monetization is a key issue for every digital publisher. While ad…
How to Improve Core Web Vitals for WordPress Sites

WordPress is the most popular content management system (CMS) on the planet,…
Office Hours: SEO Automation Tools

SEO automation saves you time and enables you to focus on more…
2023 Publisher SEO Trends – Splice media workshop

State of Digital Publishings’ founder, Vahe Arabian, ran the second Splice Media…
Short-form Video and Web Stories Office Hours

Office Hours Join us as we discuss short-form videos, Meta’s plans to…
Google Crawl Budget: A Publisher’s Guide

Publishers invested in appearing at the top of Google’s search results already…
AMP SEO: A Guide for Publishers

Poor site speed is one of the biggest roadblocks to publishers’ audience…
Google Discover for Publishers

Google Discover was introduced in 2018 with the goal of changing how…
Creating Google Web Stories: A Best Practice Guide for Publishers

Google Web Stories are tappable, interactive, and immersive content that are similar…
Google Top Stories Carousel Guide

Appearing in Google’s Top Stories carousel is the holy grail for digital…
Site Speed Optimization for Improving Traffic and Conversions

30% of the world’s publishers are on Word Press. However, sites also…