Publisher growth tactics for election season | WEBINAR
How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?
There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.
Explore with us case studies, guides, and how-tos in publisher monetization strategies.
For over 25 years, Patrick O’Leary has been a leader in the media and technology space. As the Founder and CEO of Boostr, Patrick took frustrations he personally experienced during his tenure at Yahoo! and transformed them into creating a platform that not only helps media companies drive profitable growth, but has tools that salespeople […]
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth survey on “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” The report examines how digital publishers and brands are addressing consumer engagement in the post-cookie landscape. 200 senior decision-makers […]
The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are being driven by both technology and compliance, with growing restrictions being put in place at both government and industry levels. Laws like Europe’s General Data Protection Regulation (GDPR) are redefining […]
The end-of-year holiday season is a boon for digital business and spending, and this year looks to be even more so. With the COVID-19 pandemic, more people throughout the year have been relying on the Internet shopping for all of their needs. Google Ads reports that this year’s holiday shopping began even earlier than usual, with […]
Today’s digital publisher needs a variety of revenue streams. For many, though advertising remains a monetization pillar, it has been in a steady decline. Subscriptions or memberships are also generally a strong monetization strategy. But as the need to diversify revenue methods continues to grow, many publishers are looking at new strategies — such as […]
Gergana Kirovska is the Head of Growth for Privacy and Consumer Experiences at LiveRamp. Coming from a trade marketing function, Gergana was eager to get involved in digital advertising. After joining Bannerconnect in 2014, she quickly picked up on the industry’s most interesting challenges and dipped her hands into the world of innovation. In 2017 […]
Tom Webster is Global VP/Demand and Business Development at Minute Media. As the overall publishing industry is facing declining cpms following covid-19, what was the strategy that you have to use to increase revenue and monetizing audiences? We’ve all heard it before, but having a diverse revenue stream has been crucial to weathering the storm. […]
Michael Zacharski is the CEO of Engine Media Exchange (EMX) and leads the overall vision, strategy, culture and development of the company. Under his leadership, EMX solves complex challenges and drives measurable business results for agencies, advertisers and publishers by providing solutions across full-service and programmatic practice areas. EMX is the programmatic marketplace division of […]
Kurt Donnell is President and CEO at Freestar, passionate about building things, solving problems and closing deals with smart people who appreciate a good laugh. An attorney by training, he now spends most of his time on the business side focused on driving growth and operational excellence. Austin Vandever is Head of Marketing and Growth […]
Do you know that customers don’t hate ads? They hate low-quality, disruptive sales pitches. But if they see a clever ad campaign that offers real value or entertains, they don’t care whether it’s a paid campaign or not – they just interact with it. When taking the stage a decade ago, native advertising revolutionized the […]
Can you provide a background of your company? We established PubGalaxy in 2013 following the success of PhoneArena.com, our tech website. Through our work on this, we’d become experts in best practice and optimum ways to monetize sites, and we wanted to share our experiences with other publishers. The natural next step was forming PubGalaxy […]
In order to survive in the modern marketplace, publishing companies both large and small need to practice almost constant innovation to remain financially viable. Whether yours is a large for-profit Fortune 500 company or a small town non-profit weekly newspaper, you simply can’t afford to only rely on your existing monetisation strategy. Anyone in the […]
What led you to start working in the ad tech industry? While I’ve been immersed in the digital media and advertising sector for over 20 years and have considered myself a technocrat since my early Peace Corps days as a small business systems advisor in Pakistan and Botswana, I first entered into the industry in […]
Having a degree in biology, what led you to start working in the digital marketing industry? As much as I loved biology, after four years of life in a lab, I decided it wasn’t where I wanted to spend the next three years getting my graduate degree. At that time, I had a degree but […]
Can you provide a background of your company? Founded in 2006 and headquartered in Boulder, Colorado, Sovrn provides intelligent advertising technology products that enable independent, interest-based publishers to monetize online content simply and effectively. We strongly believe in the value of authentic, passionate content creators and storytellers, their unique connection with audiences, and the synergy this […]
Having a master’s degree in accounting and being an attorney by vocation, what led you to start working in the digital media publishing industry? I have always been fascinated by behavioral economics and, in turn, how advertising influences people. In addition, I appreciate technology and have been intrigued with how quickly the internet changed almost […]
