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Monetization

How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?

There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.

Explore with us case studies, guides, and how-tos in publisher monetization strategies.

The Evolving Relationship Between Publishers and Advertisers

The publishing industry is no stranger to disruption, but the changes the…
Holiday Monetization Strategies

The end-of-year holiday season is a boon for digital business and spending,…
E-commerce and Monetization Opportunities for Digital Publishers

Today’s digital publisher needs a variety of revenue streams. For many, though…
Gergana Kirovska – LiveRamp

Gergana Kirovska is the Head of Growth for Privacy and Consumer Experiences…
Tom Webster – Minute Media

Tom Webster is Global VP/Demand and Business Development at Minute Media. As…
Michael Zacharski – ENGINE Media Exchange

Michael Zacharski is the CEO of Engine Media Exchange (EMX) and leads…
Kurt Donnell – Freestar and Austin Vandever – BrickSeek

Kurt Donnell is President and CEO at Freestar, passionate about building things,…
Examples of Clever Native Ad Campaigns

Do you know that customers don’t hate ads? They hate low-quality, disruptive…
Ivan Ivanov – PubGalaxy

Can you provide a background of your company? We established PubGalaxy in…
8 Monetisation Tactics for Publishers That Actually Work

In order to survive in the modern marketplace, publishing companies both large…
Todd Wooten – VRTCAL

What led you to start working in the ad tech industry? While…
Kristina Prokop – Eyeota

Having a degree in biology, what led you to start working in…
Keith Abbey – Sovrn Holdings

Can you provide a background of your company? Founded in 2006 and…
Kurt Donnell – Freestar

Having a master’s degree in accounting and being an attorney by vocation,…
Adam Solomon – Lotame

As someone who obtained a juris doctor degree in intellectual property law,…
Armando Guerrero – Ntooitive Digital

WHAT LED YOU TO START WORKING IN THE MARKETING TECHNOLOGY INDUSTRY? Years…