Publisher growth tactics for election season | WEBINAR
How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?
There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.
Explore with us case studies, guides, and how-tos in publisher monetization strategies.
As someone who obtained a juris doctor degree in intellectual property law, what led you to start working in the media publishing industry? Let’s face it, being a lawyer alone is not that interesting, especially at cocktail parties. But back up one lifetime and the interesting story is how I started my career as a […]
WHAT LED YOU TO START WORKING IN THE MARKETING TECHNOLOGY INDUSTRY? Years ago, I was working in the experiential marketing industry; a lot changed in that space with the emergence of smartphones. At first I was intrigued by how mobile devices enabled marketers to engage with their audience in entirely new ways (e.g., SMS messaging, […]
With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. In a departure from our usual single site interviews, this edition sees Bibblio’s Mads Holmen speak to a vertical publisher with multiple titles – Texere […]
What happened: Handelsblatt, a popular business newspaper company based in Dusseldorf, Germany has upped its revenue by launching a Paywall. The subscription-first model was implemented in spring last year and Paywall was launched. Why it matters: Launching Paywall on a blog raises concerns on the viability of the model and its effect on site traffic. […]
What led you to start working in digital/media publishing? I founded Permutive with my partner Tim Spratt while we were at Silicon Valley seed accelerator Y Combinator. We started out building personalisation technology for publishers to help them compete with Facebook and Twitter for engagement, but quickly realised the real problem we need to solve […]
What’s Happening: The second edition of Advertising Week APAC (#AWAPAC) took place July 29 through August 1, 2019 in Sydney, Australia. The conference is aimed at marketing, advertising, media, technology and design professionals, bringing business and creative perspectives on key business trends and issues that shape today’s global industry, along with networking and socializing. Why […]
What’s Happening: Amazon Prime Day brings much competition among digital publishers looking to win the affiliate war with consumers, and offer the best deals possible. But Amazon came under fire on Prime Day 2019, as its workers were on strike for higher wages and better working conditions. Why it Matters: The shopping “holiday” created by […]
What’s Happening: The Economist released its 2019 annual report (operating on a fiscal year that ends March 31). Overall, the report shows that revenue hit a record high for the media brand, though it only grew by 1.3%. The Economist remains on stable ground financially, with areas of concern being slowed revenue growth in spite […]
What’s Happening: Hub, a company that helps news publishers build financial sustainability, has analyzed its client revenue data each year since its launch in 2016. This year’s review has provided the most sophisticated data yet, and revealed insights into one clear finding: the biggest factors that impact revenue are the organization’s brand and audience. Why […]
With so much negative coverage of news publishing, we at Bibblio wanted to shine a spotlight on the many vertical publishers that are thriving. So we created an interview series called “Vertical Heroes”. In this fifth edition, Labiotech.eu‘s founder & managing director Joachim Eeckhout discusses his Berlin-based media platform covering business and innovations in biotechnology. Bibblio […]
Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy. The research indicates that the majority of consumers online: are […]
With so much negative coverage of news publishing, we at Bibblio wanted to shine a spotlight on the many vertical publishers that are thriving. So we created an interview series called “Vertical Heroes”. In this second edition, SUITCASE Group founder Serena Guen discusses the success of her multimedia travel magazine, first published in 2012. Bibblio CEO […]
What’s Happening: As legacy news revenues continue to decline and large technology companies like Google, Facebook and Apple taking the lion’s share of digital advertising revenues, pay models have become an increasingly important part of the business of digital news. The Reuters Institute for the Study of Journalism released a new 2019 update to its […]
What’s Happening: Marketing information and guidance company WARC released its Global Ad Trends report in April 2019, which focused on podcasts. The report includes key findings on ad spend, market penetration, audience data and media intelligence, to provide an overview of the state of the global advertising market. Digging Deeper Some of the key media […]
Mia Malan, Founding Director at Bhekisisa, is the latest digital publishing professional who provides insights into her daily professional life.
What’s Happening: The open publishing platform, Medium, has been growing exponentially since its launch in 2012. Millions of people daily read the unique, thought-provoking stories published on Medium, and its growth has enabled it to implement Medium Membership, a subscription model that allows readers to access unlimited stories, ad-free, for $5 per month. Medium is […]
