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    E-commerce and Monetization Opportunities for Digital Publishers

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    e commerce and monetization

    Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

    Today’s digital publisher needs a variety of revenue streams. For many, though advertising remains a monetization pillar, it has been in a steady decline. Subscriptions or memberships are also generally a strong monetization strategy. But as the need to diversify revenue methods continues to grow, many publishers are looking at new strategies — such as e-commerce.

    Justin Choi, founder and CEO of Nativo, says that commerce companies are the publishers of the future. “A new breed of publishers is emerging to challenge traditional open web publishers for ad dollars: commerce companies,” he writes at Exchange Wire. “Commerce companies already have a leg-up on traditional open web publishers when it comes to their first-party data and user relationships. Their delayed entrance into the ad game will also prove fortuitous, as they are not dependent on ad-tech incumbents and will be able to take a clean slate and can employ the lessons of their predecessors when it comes to integrating ads into their user experiences.”


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