fbpx

E-commerce and Monetization Opportunities for Digital Publishers

Today’s digital publisher needs a variety of revenue streams. For many, though advertising remains a monetization pillar, it has been in a steady decline. Subscriptions or memberships are also generally a strong monetization strategy. But as the need to diversify revenue methods continues to grow, many publishers are looking at new strategies — such as e-commerce.

Justin Choi, founder and CEO of Nativo, says that commerce companies are the publishers of the future. “A new breed of publishers is emerging to challenge traditional open web publishers for ad dollars: commerce companies,” he writes at Exchange Wire. “Commerce companies already have a leg-up on traditional open web publishers when it comes to their first-party data and user relationships. Their delayed entrance into the ad game will also prove fortuitous, as they are not dependent on ad-tech incumbents and will be able to take a clean slate and can employ the lessons of their predecessors when it comes to integrating ads into their user experiences.”


Sign in to your account to read the rest

Purchase your SODP membership

You're busy, but you like to
get the best of digital media publishing.

Let it come to your inbox once
a week.

newsletter

PIVOT TO SUSTAINABLE BUSINESS MODELS

See how a niche blog became one of the leading project management publications, earning $1million in revenue.

Request your FREE access to a video demonstration by

1

Matt Martel, Publisher, BusinessDesk NZ

2

Ben Aston, CEO,
Black + White Zebra

Claim my free access to the demo