The end-of-year holiday season is a boon for digital business and spending, and this year looks to be even more so. With the COVID-19 pandemic, more people throughout the year have been relying on the Internet shopping for all of their needs. Google Ads reports that this year’s holiday shopping began even earlier than usual, with 25% of U.S. consumers starting their shopping by the end of August.
As we move into the last weeks of holiday shopping, there are several tactics and strategies that digital publishers can utilize to make the most of the season and monetize online consumer demand.