Monetization - State of Digital Publishing

Ads, Popups and Best Practices

Learn more about the Ads, Popups and Best Practices module from Chapter 2 (Technical SEO) of the State of Digital Publishing Publisher SEO course.

AdStyle Review for 2024

Publishers love native ads because of their ability to blend in seamlessly with surrounding content, delivering a better user experience (UX) and higher click-through rates (CTRs). Ads can, however, slow down page loading times, with scripts that either place ads or analyze user behavior being responsible for 60% of a page’s loading time. This is […]

In the Aftermath of Gannett Advertisers Hit by Domain Spoofing, How Can the Industry Change to Better Protect Against Ad Fraud?

For nine months, Gannett Co. unintentionally misrepresented billions of ad placements to their advertising clients. While the mistake is currently being rectified, the marketing and advertising world is reeling in the aftermath. We sat down with Ntooitive’s Chief Digital Officer, Brian Johnson, for a temperature check on how these mistakes came to be and what […]

Q&A with Jacopo Gerini, Chief Commercial Officer, Clickio

Jacopo’s career in digital marketing began in 2010, after graduating from Bristol Business School when he launched one of the first voucher code websites in Italy and Spain. After moving to London, he joined a leading native advertising company, where he was in charge of various digital marketing activities – including SEO, PPC, content and […]

Q&A with Justin Hansen, Chief Commercial Officer and Co-founder, Media Tradecraft

Justin is one of the country’s top ad and revenue operations leaders. His work has touched dozens of publishers, empowering them to realize over $175 million in revenue for their sites. Justin’s innovative perspective on data practices has helped account management teams, accounting and finance teams, and sales and marketing groups to become focused on […]

Zack Rosenberg – CatapultX

Zack Rosenberg is the founding CEO of CatapultX, a pioneering “on-stream” video company that is empowering today’s top brands and publishers to harness the power of AI to truly connect with consumers at the moment across all digital channels. Zack has played a key role in helping the leading brands, agencies and publishers to unleash […]

Australia TV Advertising Insights: Key Trends During an Unprecedented 18 Months

The global pandemic has propelled the TV industry to evolve faster in a year than it has over the past few decades. As a medium, TV now spans multiple platforms and screens, all while targeting and measurement capabilities have progressed to allow advertisers to achieve the ultimate combination of reaching and engaging with the right […]

Sivan Tafla – Total Media Solutions

What led you to start working in the tech and media industry? It all started back in 1998, as the internet and digital advertising started to emerge. I was working in investment banking, and one day came across Adobe Flash for the first time. I thought it could be a great tool for digital advertising […]

Cohorts Explained: Why Advertisers Should Test Publisher Cohorts

Google has extended its deadline for removing third-party cookies in Chrome by two years and will look to deploy its most developed Privacy Sandbox proposal, Federated Learning of Cohorts (FLoC), by late 2022. But, advertisers don’t need to wait for FLoC; a scalable and privacy-safe solution already exists — Publisher Cohorts. Google’s Privacy Sandbox is […]

James Whitbread – Flashtalking

What led you to start working in the media industry? Unfortunately, I didn’t quite get the long-term career in football (soccer) that I dreamed of, so I headed off to university with a rough idea of what a career in media may look like and haven’t looked back since! That’s not to say that I […]

The Email Has Emerged as Focus for Revenue in the Post-COVID Era

LiveIntent commissioned research finds 87% of publishers and marketers are actively invested in email and 94% are prioritizing scaling their email programs this year. LiveIntent, the people-based marketing platform that reaches 290 million logged-in people each month via its 2,500 brands and publisher partners, today announced the findings of a commissioned study that examines how […]

Matt Kilmartin – Habu

WHAT LED YOU TO START WORKING IN MARTECH INDUSTRY? The first decade of my career I worked in the enterprise software industry and in 2008 I was working in the office of the CTO at Akamai where I was first exposed to marketing technology and the role data could play. A decade ago, I was […]

Hersh Patel – Hindsight

What led you to start working in the tech and publishing industry? Previous to Hindsight, I was in the finance industry working at banks like Goldman Sachs and Macquarie. My role was industry agnostic, so I was looking at many new businesses across different industries. With each new business, I would leverage digital news to […]

5 Best Ways to Use Stock Photos in Your Ads

Marketers are busy people. Especially in the era of social media, you are on a 24/7 call to market products or services with various methods and mediums. The never-ending marketing campaigns come with an unlimited workload, including copy, visual, technical, and the list goes on. Even getting one thing off your shoulder is a huge […]

Research Shows Publishers Around the World Are Not Utilizing Logins to Combat Cookie Deprecation

The majority of publishers are worried what the impact on user experience and traffic will be if logins are forced More than 50% of publishers globally are unclear on how new cookieless solutions will impact their business Just 24% of publishers say they have a strong understanding of all the new initiatives in the industry […]

Patrick O’Leary – Boostr

For over 25 years, Patrick O’Leary has been a leader in the media and technology space. As the Founder and CEO of Boostr, Patrick took frustrations he personally experienced during his tenure at Yahoo! and transformed them into creating a platform that not only helps media companies drive profitable growth, but has tools that salespeople […]