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Monetization

How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?

There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.

Explore with us case studies, guides, and how-tos in publisher monetization strategies.

In the Aftermath of Gannett Advertisers Hit by Domain Spoofing, How Can the Industry Change to Better Protect Against Ad Fraud?

For nine months, Gannett Co. unintentionally misrepresented billions of ad placements to…
Q&A with Jacopo Gerini, Chief Commercial Officer, Clickio

Jacopo’s career in digital marketing began in 2010, after graduating from Bristol…
Q&A with Justin Hansen, Chief Commercial Officer and Co-founder, Media Tradecraft

Justin is one of the country’s top ad and revenue operations leaders.…
Zack Rosenberg – CatapultX

Zack Rosenberg is the founding CEO of CatapultX, a pioneering “on-stream” video…
Australia TV Advertising Insights: Key Trends During an Unprecedented 18 Months

The global pandemic has propelled the TV industry to evolve faster in…
Sivan Tafla – Total Media Solutions

What led you to start working in the tech and media industry?…
Cohorts Explained: Why Advertisers Should Test Publisher Cohorts

Google has extended its deadline for removing third-party cookies in Chrome by…
James Whitbread – Flashtalking

What led you to start working in the media industry? Unfortunately, I…
The Email Has Emerged as Focus for Revenue in the Post-COVID Era

LiveIntent commissioned research finds 87% of publishers and marketers are actively invested…
Matt Kilmartin – Habu

WHAT LED YOU TO START WORKING IN MARTECH INDUSTRY? The first decade…
Hersh Patel – Hindsight

What led you to start working in the tech and publishing industry?…
5 Best Ways to Use Stock Photos in Your Ads

Marketers are busy people. Especially in the era of social media, you…
Research Shows Publishers Around the World Are Not Utilizing Logins to Combat Cookie Deprecation

The majority of publishers are worried what the impact on user experience…
Patrick O’Leary – Boostr

For over 25 years, Patrick O’Leary has been a leader in the…
STUDY: Over 60% of Marketers Will Rely on Multiple Identity Solutions in the Future

Lotame, the leading global provider of data enrichment solutions to drive customer…
The Evolving Relationship Between Publishers and Advertisers

The publishing industry is no stranger to disruption, but the changes the…