Aditya is a sub-editor at a traditional print publication. When not editing content for impact, you'll find him exploring the world of marketing strategies to...Read more
Aditya is a sub-editor at a traditional print publication. When not editing content for impact, you'll find him exploring the world of marketing strategies to...Read more
News publications are embracing SEO to ensure their stories stand out from the crowd and are seen by as many people as possible.
The rapid pace of internet penetration has seen almost 5 billion people become internet users over the last three decades.1 Audiences now rely more heavily on the internet for information and entertainment, with more than half of Americans preferring to consume news digitally.2
While industry-standard institutions such as The New York Times and Financial Times still run print editions, many publications only have an online presence. Indeed. the proliferation of internet usage between 2000 and 2020 in the US alone caused daily print circulation to drop from 55.7 million copies per day to 24.3 million.3
But it’s not just print media that has moved online. TV news channels such as BBC, CNN and Fox are also focusing on online services in the form of streaming and podcasts.
The proliferation of digital content has seen the average user become reliant on search engines to help find what they need. This has meant SEO now plays an incredibly important role for most news organizations looking to reach new and existing audiences.
Google, for example, claims to send users directly to news sites more than 24 billion times each month, with each referral increasing the odds of a visitor converting to a paying subscriber.4
In this article, we’ll explore what SEO in journalism means and share tips and strategies to optimize content and maximize its visibility.
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