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Content Strategy

Content strategy and audience development go hand in hand with building an editorial brand. So what are the approaches, strategies and case studies for targeting your audience/s with the right message at the right time? Read the content news and content strategy resources for publishers.

what is branded content

Content Strategy

What Is Branded Content?

Branded content is a unique type of marketing. It doesn’t include any form of advertising, but rather the

POPSUGAR Snapchat QR Code June

Content Strategy

Popsugar Creates New App To Make Snapchat Shoppable For The First Time

Thanks to PopSugar, Snapchat users will soon be able to easily shop the items they see in Snapchat

curata

Content Strategy

Crowdsourcing Gives a New Edge to The Washington Post

Since June 2015, The Washington Post has leveraged a cutting-edge tool that lets it get reporters into places

upday

Content Strategy

How to solve audience engagement with social media curation

Digital Publishers have for several years tried to quantify and improve audience engagement using a single ‘golden metric’,

curata

Content Strategy

The Growth of Content Streaming: What Does This Mean For You?

Streaming of TV and video content continues to rise. While conventional TV sets continue to dominate the way

curata

Content Strategy

The Reasons Behind Delish.com’s Success, According to Hearst Media

For those who don’t know, Delish.com is a food-related editorial destination, with content focusing on recipes, party food,

curata

Content Strategy

Rogers Media Has Begun Their Digital Content Strategy

Rogers Media is shutting down the print editions of Flare, Sportsnet, MoneySense and Canadian Business, and will only be

Writeffective Headlines Notebook Paper

Content Strategy

How To Write An Effective Headline

As a publisher, you have one job – to write catchy content that makes people want to read

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State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

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