Content strategy and audience development go hand in hand with building an editorial brand. So what are the approaches, strategies and case studies for targeting your audience/s with the right message at the right time? Read the content news and content strategy resources for publishers.
Danielle Cronin is an experienced, award-winning journalist, with expertise in writing news and features as well as opinion pieces, columns, colour stories, and sketches. She has served in senior roles in newsrooms including chief of staff, features editor, deputy editor, and Queensland topic editor for Nine Entertainment Co. Currently, Danielle is the Editor of Brisbane […]
With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. This time, Wholesome Yum‘s CEO and founder Maya Krampf reveals what has made her company a success. Founded in Minnesota, USA, Wholesome Yum focuses on easy, gluten-free low […]
With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. In this edition, Bibblio’s co-founder Rich Simmonds chats to Chris Walsh, president and founding editor of Marijuana Business Daily, the leading business news information resource […]
What happened? Agritecture, a platform run by a group of urban agriculture consultants, has proven to be an influential voice in the urban farming niche. Through a self-developed content strategy, Agritecture has grown from a blog to a multi-faceted company. Why it matters The end goal of every blogger is to transform their blog into […]
What happened: Companion podcast is fast becoming a thing in marketing, thanks to the Chernobyl podcast. The immense streams amassed by the podcast opened the eyes of movie producers to the potentials of airing a podcast after the final episode of a show is televised. Why it matters: The influence of a show starts to […]
With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. In this ninth edition, we hear about the success story of pv magazine, a publication offering daily updates on photovoltaics in many local markets worldwide. Alongside this […]
Live, streaming video has seen a huge surge in popularity since it took the digital world by storm around 2015-2016. More audiences are engaging with live video than ever before on various platforms. Streaming subscription services have seen more success than many subscription models for other content products, and some industries are leading the live […]
What’s Happening: Since the advent of smart phone texting and social media, those cute, popular little content emojis have become a cultural phenomenon, with new ones constantly being developed. According to Adobe’s first ever Emoji Trend Report, those cartoon-like images have evolved to become an important piece of the digital marketing puzzle. Why it Matters: […]
What’s happening: What would online news look like today, if it hadn’t evolved from the traditional 800-word print newspaper article? This is a question that the BBC asked, and then sought to answer by brainstorming new online/mobile journalism formats, and testing those prototypes amongst its least engaged audiences: Generation Z and women aged 28-45. How […]
What’s happening: Many journalists today are worried about what Artificial Intelligence (AI) means for their job security. With computers generating a vast array of content now — from weather and stock exchange activity to sports and corporate performance — AI can often produce more rigorous, comprehensive stories than human reporters. Software can instantaneously source data from […]
Liam Handford of Canvasflow speaks with State of Digital Publishing about his/Canvasflow’s background and the local mobile strategies publishers can adopt.
Aaron Lammer doesn’t consider himself an expert in cryptocurrency, and while he does trade in some of the various digital assets that have taken the financial world by storm, he hasn’t dumped his entire life savings into Bitcoin, nor does he upload ostentatious videos of Lamborghinis he bought with the currency to YouTube. In fact, […]
The Guardian US has recently concluded their 2 year Mobile Innovation Lab study, which received $2 million in funding from the night foundation. WSJ has been a participant in this study testing new story formats in partnership with The Guardian. As the senior mobile editor, much of Hite’s time was focused on managing The Wall Street […]
State of Digital Publishing will be running an AMA (Ask Me Anything) session on the 20th of February, where  João Romão will be answering questions on how to best uncover the information in your social media analytics, to measure, promote and amplify your best content.
Branded content is a unique type of marketing. It doesn’t include any form of advertising, but rather the brand itself becomes a marketing tool that generates consumer interest all on its own. It doesn’t need the help of promotional tactics that come with traditional advertising strategies. Rather the branded content will utilize videos, podcasts, articles […]
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
