fbpx

The Content Emoji Phenomenon

Fact checked by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Edited by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

Content Emoji Phenomenon

Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

What’s Happening:

Since the advent of smart phone texting and social media, those cute, popular little content emojis have become a cultural phenomenon, with new ones constantly being developed. According to Adobe’s first ever Emoji Trend Report, those cartoon-like images have evolved to become an important piece of the digital marketing puzzle.

Why it Matters:

If you aren’t strategically deploying emojis, you might be missing out on potential sales, Adobe’s research shows. “By creatively leveraging emojis in their marketing efforts, brands can unlock new business opportunities and engage with customers in fun and exciting ways,” says Nicole Miñoza, Senior Group Manager of Communications & Engagement at Adobe Fonts.


Sign in to your account to read the rest

Purchase your SODP membership

laptop-with-rocket-launch-cartoon-icon-illustratio

PUBLISHER SEO COURSE

Learn proven strategies to maximize traffic to your digital publication by leveraging tried and tested technical and content SEO strategies.

GET THE INSIDE SCOOP ON PROVEN STRATEGIES FOR DIGITAL PUBLISHERS

Related posts

Latest Membership Insights

online course

Publisher SEO

Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.

online course

Publisher SEO

Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.