What’s Happening:

Since the advent of smart phone texting and social media, those cute, popular little content emojis have become a cultural phenomenon, with new ones constantly being developed. According to Adobe’s first ever Emoji Trend Report, those cartoon-like images have evolved to become an important piece of the digital marketing puzzle.

Why it Matters:

If you aren’t strategically deploying emojis, you might be missing out on potential sales, Adobe’s research shows. “By creatively leveraging emojis in their marketing efforts, brands can unlock new business opportunities and engage with customers in fun and exciting ways,” says Nicole Miñoza, Senior Group Manager of Communications & Engagement at Adobe Fonts.

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