Aaron Lammer doesn\u2019t consider himself an expert in cryptocurrency, and while he does trade in some of the various digital assets that have taken the financial world by storm, he hasn\u2019t dumped his entire life savings into Bitcoin, nor does he upload ostentatious videos of Lamborghinis he bought with the currency to YouTube. \r\n\r\nIn fact, it\u2019s just the kind of Bitcoin Bro I describe above that Lammer is likely to make fun of on Coin Talk, the podcast he co-hosts with journalist Jay Caspian Kang. Launched earlier this year in partnership with Medium, the hour-long show covers cryptocurrency with tongue planted firmly in cheek. While the two are certainly fascinated with cryptocurrency and take it seriously, they don\u2019t approach the topic with the kind of blind optimism that makes some within the crypto community so easy to parody. \u201cWe\u2019re definitely not as wide eyed about certain things,\u201d Lammer said in an interview. \u201cWe do trade. We are into it. But we\u2019re also, I\u2019d say, fairly cynical about it. The kind of community we\u2019ve attracted is this weird cross section of people who are really interested in cryptocurrency yet simultaneously think it\u2019s kind of bullshit.\u201d\r\n\r\nIn a recent episode, for instance, the two discuss Bitcointopia, a planned community in Nevada that would be completely funded by Bitcoin. At one point, they ponder what the murder rate would be in Bitcointopia. \u201cWell, I assume there\u2019s going to be a lot of guns in Bitcointopia,\u201d jokes Lammer, referencing the libertarian streak that often pervades the community. \u201cI would expect there would be a lot of murder.\u201d\r\n\r\nThe two met in 2013 when Lammer interviewed Kang, a magazine journalist and correspondent for Vice News Tonight, for Longform, a popular podcast Lammer co-founded several years ago. Flash forward a few years, and Lammer found himself growing increasingly obsessed with Bitcoin. With Kang sharing his obsession, the two found themselves chatting for hours about the latest developments in the crypto world. They eventually realized that these chats would make for a good podcast. \u201cThere\u2019s a constant news cycle,\u201d said Lammer. \u201cThere\u2019s a lot of drama. It\u2019s kind of funny. It\u2019s what makes sports an ideal topic; there\u2019s a lot of overlap between crypto and fantasy sports in the way that people approach them.\u201d \r\n\r\nThe two started by taping several demo episodes. \u201cWe probably worked two or three months taping every week,\u201d said Lammer. \u201cNot airing them, just trying to get a good format and good feel for what\u2019s entertaining and what wasn\u2019t.\u201d He knew some of the folks at Medium and that the blogging platform has a fairly prolific crypto community that posts dozens of articles on the topic every day, so he struck up discussions about a potential partnership.\r\n\r\nMedium launched a paid membership model last year, and in addition to getting access to premium content, members also can listen to audio versions of many paywalled stories. When Lammer and Kang discussed partnering with Medium on Coin Talk, there was talk of locking the audio behind the member paywall, but Lammer insisted that it be free. \u201cThat was important to me,\u201d he said. \u201cIt\u2019s a podcast and people need to be able to listen to it on podcast apps.\u201d Both parties settled on producing a transcript for each episode that exists behind the member paywall.\r\n\r\nCoin Talk launched in January, and it was swiftly embraced by the crypto community. Lammer couldn\u2019t give specific audience numbers, but he said it debuted within the top 10 on the iTunes rankings for tech podcasts, and it\u2019s remained in the top 100 ever since. \u201cIt\u2019s growing faster than any other podcast I\u2019ve done,\u201d he said.\r\n\r\nBut what\u2019s perhaps more interesting than the audience growth is how engaged that audience is. \u201cWe have a crazy amount of user mail,\u201d said Lammer. \u201cThe Longform podcast has a much bigger audience than Coin Talk and has been running for six full years. And I usually get two or three pieces of mail per week for the Longform podcast. I\u2019ll sometimes get a dozen for Coin Talk.\u201d \r\n\r\nAnd that\u2019s just the people who take the time to email. The cryptocurrency community is incredibly active across YouTube, Reddit, and Twitter, with some of the most influential pundits boasting hundreds of thousands of followers. One could say that an entire media ecosystem has sprouted up around the community, with millions of enthusiasts worldwide who are eager to both consume and debate coverage of Bitcoin and other currencies. \u201cI think Twitter is probably the most concentrated,\u201d said Lammer. \u201cEven the Reddit stuff is often just people posting tweets. To me, Twitter feels like the epicenter.\u201d\r\n\r\nWith so much heated passion flying back and forth over developments in the crypto space, Lammer and Kay stand out for their aloofness, their ability to not take the subject -- or themselves -- too seriously. Because of this, they can make fun of certain factions of the community without completely alienating it. \r\n\r\nRecently, they ran a segment in which they poked fun at fans of Ripple, one of the largest Bitcoin rivals. \u201c[Ripple fans] were kind of complaining about it on Twitter,\u201d recalled Lammer. \u201cAnd I was like oh, you\u2019re right, I\u2019m sure there are reasonable people in the community. One of you should come on and represent the Ripple community.\u201d In a recent episode, they interviewed one of the people who tweeted at them, a Ripple investor named Kieran Kelly. \r\n\r\nLammer compared the cryptocurrency beat to sports talk radio; both are obsessed over because people are putting real money on the line. In the case of the latter, it\u2019s through sports gambling, and with the former it\u2019s investments in various currencies and\/or blockchain-based products. And with so much money on the line, the cryptocurrency beat has attracted plenty of snake oil salesmen who are eager to create a mad rush for a particular currency, triggering a price spike that would allow them to quickly cash out.\r\n\r\nThe situation has gotten so bad that several major platforms, including Facebook and Google, have banned all crypto-related advertisements. This has created a potential business opportunity for media properties like Coin Talk, what with hundreds of crypto-based companies needing to market themselves in a platform environment that\u2019s hostile to their ability to do so. \r\n\r\nLammer told me that Coin Talk hasn\u2019t yet carried ads for any companies other than Medium, but he\u2019s been in talks with potential sponsors. I asked him what a hypothetical sponsor would look like. \u201cProbably the most obvious one would be initial coin offerings,\u201d he said, referring to a type of crowdfunding that involves the creation of new cryptocurrencies, \u201cnew tokens that are having a sale and need to get the word out about it. That\u2019s a fraught world because it has certain scammier elements \u2026 so we\u2019d look at that on a case by case basis.\u201d \r\n\r\nThere are also hundreds of companies that service various components of the cryptocurrency world, companies like Coinbase, a digital currency exchange, and Ledger, a hardware wallet. \u201cThere are a lot of companies that are making money somewhere in this ecosystem,\u201d said Lammer. \u201c... The biggest limitation has been my time going out and selling them.\u201d\r\n\r\nLammer didn\u2019t seem like he was in a hurry, however, to maximize revenue. Right now, he\u2019s content with the Medium partnership (he and Kang retain full rights to the podcast and can walk away with it at any point) and focused on growing the audience. \u201cThe nice thing about a podcast is you can get it off the ground without a huge production budget.\u201d he said. \u201cI already have all the equipment, I have the studio.\u201d \r\n\r\nSure, he hasn\u2019t made enough money from the podcast to buy his first Lamborghini yet, but if there\u2019s one skill that every crypto pundit tries to drive home to their audience, it\u2019s patience.