Content strategy and audience development go hand in hand with building an editorial brand. So what are the approaches, strategies and case studies for targeting your audience/s with the right message at the right time? Read the content news and content strategy resources for publishers.
Digital publishers generally understand the value of riding the rising wave of a popular trend, though many lack the skills to identify the exact moment a trend begins to take-off. Publishing content to coincide with a rising trend for a topic can significantly improve performance. Conversely, meticulously researching a keyword for search volume, difficulty and […]
A website that fails to attract its target audience is every digital publisher’s worst nightmare. Many publishers, however, fail to understand how keyword cannibalization might be undermining their quest to attract readers. Keyword cannibalization happens when pages from the same domain are forced to compete against one another. By spreading content that targets a single […]
The advent of digital publishing has created new ways for brands to reach audiences beyond traditional marketing. While brand publishers have been around for more than a century — think Michelin and John Deere — the digital world has allowed organizations of all sizes to enter the space. Brands now have easier access to the […]
Office Hours Join Jeff Coyle, co-founder and chief strategy officer at MarketMuse, and Vahe Arabian, founder of State of Digital Publishing (SODP), as they discuss the critical components of high-quality content and how to measure its effectiveness. Enjoying this article? Gain access to the full story, as well as our other premium articles, by signing […]
SODP founder Vahe Arabian shares his thoughts on content promotion with participants on the second day of DCMC 2021. Gone are the days of write, publish and forget. Content marketers need to look beyond traditional content funnels and consider how content flywheels might change their promotion strategies. Listen as Vahe troubleshoots traditional content promotion challenges […]
High-quality images and fast site load speed play a crucial role in overall customer experience, engagement, and conversions on a website. With a visually compelling website, there’s always a challenge in regard to site load speed. Multiple high-quality images usually slow down website speed. So, how do websites with high-quality images manage to attain that […]
In this session, we look at how to build effective products and distributions methods to reaching and consistently engaging with readers. Presenters: • Ben llfeld,ventureBeat • Dan Oshinsky, lnbox Collective • Piers Fawkes, PSFK and WallKit • Veronica Magan, Access Intelligence Enjoying this article? Gain access to the full story, as well as our other […]
User-generated video (UGV) is now an integral journalistic component in providing both access to factual, trustworthy and unbiased information, as well as a deeper understanding of, and connection with, news events shaping the world today. Indeed, some of the most important stories of recent years have featured so prominently on the news agenda because of […]
Here’s a question for you: would you publish a webpage without proofreading it to make sure it’s the very best it can be? We’re willing to bet the answer is no. Every digital marketer worth their salt knows that failing to optimise your content is a big mistake if you want traffic and rankings. But […]
WHAT LED YOU TO START WORKING IN THE DIGITAL MEDIA AND ADVERTISING INDUSTRIES? I started out working in the Out Of Home (OOH) advertising industry and loved how clients could make bold and impactful statements about their brands to large audiences. I was selling large static billboards in Time Square and digital billboards were quickly […]
The latest technology and cryptocurrency buzz is NFTs, or “non-fungible token.” Non-fungible means that it is not able to be traded or replaced with something else, typically of the same value. Unlike money, in which large bills can be replaced with smaller bills equaling the same value, NFT’s have unique properties — a string of […]
There may be no better time than the present to have a podcast as part of your digital content strategy. One of the most important considerations when it comes to successful podcasting is episode recording. After all, if you aren’t able to end up with a quality podcast recording that your audience can listen to […]
As digital publishers, we are always looking for new and innovative content formats to reach our readers and potential new audiences. Here are five to try this year. Enjoying this article? Gain access to the full story, as well as our other premium articles, by signing up to our Publisher SEO course. Not only will […]
Videos have emerged as a popular content format in recent years. You can rely on videos to market your product virtually, educate your audience, increase brand engagement and keep your social media updates. Video content is no longer an option anymore; it is the key to every successful digital publishing strategy. According to a study […]
Declining ad revenues. Increased competition for subscribers. Fake news. Information overload. Dominance of social media platforms. Distrust of the media. These factors have been playing out on the media stage over the past few years, creating an extremely blurred line between content and journalism — as well as concern over the future of true, objective, […]
Subscribe to receive a recap of our top stories in digital media.
State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
