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    Home ▸ Content Strategy ▸ Page 5

    Content Strategy

    Content strategy and audience development go hand in hand with building an editorial brand. So what are the approaches, strategies and case studies for targeting your audience/s with the right message at the right time? Read the content news and content strategy resources for publishers.

    John Lynn

    John Lynn – Healthcare Scene

    John Lynn. Founder of Healthcare Scene is the latest digital publishing professional who provides insights into his daily professional life.

    Julianne Pepitone

    Julianne Pepitone

    Julianne Pepitone, Freelance journalist (text, video, TV) and former NBC consumer tech writer is the latest digital publishing professional who provides insights into her daily professional life.

    Diana Edelman – Vegans, Baby

    Diana Edelman – Vegans, Baby

    Diana Edelman, Founder of Vegans, Baby; a long-time animal rights activist and travel expert is the latest digital publishing professional who provides insights into her daily professional life.

    Kate Haigh

    Kate Haigh

    Kate Haigh, professional proofreader, and copy-editor is the latest digital publishing professional who provides insights into her daily professional life.

    Esme Benjamin

    Esme Benjamin – Culture Trip

    Esme Benjamin, Wellness Editor at The Culture Trip, is the latest digital publishing professional who provides insights into her daily professional life.

    Jessica Bishop

    Jessica Bishop – The Budget Savvy Bride

    Jessica Bishop, Founder, and editor of The Budget Savvy Bride is the latest digital publishing professional who provides insights into her daily professional life.

    nick zantop

    Nick Zantop – Its Just Light

    Nick Zantop, editor of the photography instruction website ItsJustLight.com is the latest digital publishing professional who provides insights into his daily professional life.

    Liz Jones

    Liz Jones – Editorial Solutions

    Editor & writer at Liz Jones Editorial Solutions. The Society for Editors and Proofreaders (SfEP) APM, mentor & newsletter commissioning editor. Often needs coffee, worries a lot. Likes trees, buildings, camping & road trips. What led you to start working in digital/media publishing? I left university with a degree in architecture, but following a year working […]

    Erin Feldman

    Erin Feldman – Write Right

    I’m a writer and editor of Write Right. Need I say more? Of course, I do. I help people, primarily fiction authors, get their manuscripts to publishable quality.   WHAT LED YOU TO START WORKING IN DIGITAL/MEDIA PUBLISHING? You could call it practicality. I’m creative with a huge dash of logic thrown in, so when […]

    adrian welch jw

    Adrian Welch – E-Architect

    Adrian Welch is editor of e-architect.co.uk. For thirteen years he was an architect – in Aberdeen, Manchester, London, Cambridge, Hong Kong, and Edinburgh. What led you to start working in digital/media publishing? I wanted to share knowledge about architecture in my city (Edinburgh, Scotland), that would date easily if in the standard book format typical up until […]

    Joe Patrice

    Joe Patrice – Above The Law

    Editor of Above the Law. Co-host, Legal Talk Network’s Thinking Like A Lawyer. NYU Law grad. Perennial Article III short-lister. What led you to start working in digital/media publishing? After 11 years as an attorney — first at a global “Biglaw” firm, and then at a white-collar defense boutique — I managed to pay off my student […]

    Sarah Grey Greyditing

    Sarah Grey – Grey Editing

    Writer, Editor, Proofreader, US Localizer, Indexer, and All-Around Wordsmith at Grey Editing. What led you to start working in digital/media publishing? I’ve been writing and editing since I was old enough to write, so copyediting was a natural fit for me. I worked in a variety of administrative jobs in my twenties and found that […]

    ross browne

    Ross Browne – The Editorial Department

    Editing books since 1992 and in charge of TED’s editorial operations since 1998. What led you to start working in digital/media publishing? I became a professional book editor in 1992, back before ebooks, digital print, and online publishing had really taken off. Back then most of my work was with authors seeking traditional book deals […]

    Lisa Poisso

    Lisa Poisso

    Lisa Poisso has been a professional editor and writer for more than twenty-five years. An award-winning journalist and former corporate communications professional, she is now a fiction editor and book coach specializing in working with new and emerging authors. Her Author’s Guide to Finding and Hiring an Editor is available free on her website. Sign […]

    ElisaDoucette squared

    Elisa Doucette – Craft Your Content

    Writer, editor, and entrepreneur who currently travels the world looking for great stories to live, interesting tales to share, and new ways to make words sexy. Founder of Craft Your Content. What led you to start working in digital/media publishing? I liked the medium of online writing, and the way the landscape was changing. When […]

    Susan Maccarelli

    Susan Maccarelli – Beyond Your Blog

    Blogger, Wife, Mother,  Author, and Founder at Beyond Your Blog;  helping bloggers get published on sites beyond their personal blogs. What led you to start working in digital/media publishing? I started a blog in 2013 and quickly realized that in order to reach a wider audience my strategy needed to include publishing my writing on websites […]

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

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    Managing Millions

    Better audience engagement without the tech headaches

    How to avoid the Goldilocks Tech Trap which wreaks havoc on giving audiences what they want

    11 June 2025

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