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Inside the Wall Street Journal’s mobile strategy

WSJ Mobile Strategy

The Guardian US has recently concluded their 2 year Mobile Innovation Lab study, which received $2 million in funding from the night foundation. WSJ has been a participant in this study testing new story formats in partnership with The Guardian. As the senior mobile editor, much of Hite’s time was focused on managing The Wall Street Journal’s mobile app. Simon Owens spoke with Brittany where he recaps her background, experience, WSJ’s strategy to mobile journalism (past, present & future) and their results to date.

 

**Editors note – Apologies for the patchy quality of this podcast, the connection at my location was a result of this. Regards, Vahe.

In March, The Wall Street Journal published an article titled “What’s the Biggest Trade on the New York Stock Exchange? The Last One.” It detailed why, despite the New York Stock Exchange operating between 9:30 a.m. and 4 p.m., the vast majority of trades are conducted in the final moments right before the markets close.


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Simon Owens

Simon Owens

Tech and media journalist.

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