Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and...Read more
The goal is to use a data-driven approach to understand how local publishers in Australia are building audience reach and monetizing their platforms.
In this session, Andrew Kemp and Vahe Arabian cover:
– A breakdown of the research methodology
– Exploring the findings and reviewing the conclusions
– Examples of content strategies that work or don’t
– Dissecting content strategy challenges and opportunities