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    Home ▸ Audience Development ▸ Page 4

    Audience Development

    How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.

    Reuters

    The Best of Reuters Institute Digital News Report 2019

    What’s Happening: Reuters Institute just released its Digital News Report for 2019, the most comprehensive ongoing comparative study of news consumption in the world, delivering important and timely data about the transition to digital on an international comparison basis. This year’s report, written by Nic Newman with Richard Fletcher, Antonis Kalogeropoulos and Rasmus Kleis Nielsen, […]

    Voice speakers

    The future of voice and what it means for news publishers

    What’s Happening: As voice technologies grow in popularity, they are likely to move beyond home and personal use to become embedded in every aspect of consumers’ lives. The Reuters Institute for the Study of Journalism took a look and how these devices are currently being used, and their potential for news in the future. Why […]

    Torque

    Torque’s Emily Schiola: There’s always an untapped community waiting to share experiences

    With so much negative coverage of news publishing, we at Bibblio wanted to shine a spotlight on the many vertical publishers that are thriving. So we created an interview series called “Vertical Heroes”. In this fourth edition, Torque Magazine‘s editor Emily Schiola dives into being at the forefront of news and events in the WordPress community since […]

    Yolo App

    How the Yolo app is toppling Snapchat

    What’s Happening: The new app, Yolo, has topped the charts as a viral hit. Since its release on May 2, 2019, Yolo has been downloaded approximately five million times and has held the top spot in the iTunes App Store for 10 days in a row. Why it Matters: Yolo’s popularity stems from teens and […]

    transnational journalism

    Why We Need Transnational Journalism To Better Understand The World

    What’s Happening: More than ever, events that take place across the globe have a major effect on our own countries and immediate communities. The world has become our own backyard, but despite the reach of global media brands, international news is still strongly shaped by national borders. Transnational news reporting is needed to forge a […]

    blog vh simpleflying header large

    Simple Flying’s Arran Rice: Our returning visitor rate is growing month over month

    With so much negative coverage of news publishing, we at Bibblio wanted to shine a spotlight on the many vertical publishers that are thriving. So we created an interview series called “Vertical Heroes”. In this first edition, Simple Flying founder Arran Rice takes us through the success of his go-to publication for aviation geeks. Bibblio CEO Mads Holmen […]

    What it means to know your audience when communicating about science

    What it means to ‘know your audience’ when communicating about science

    John C. Besley, Michigan State University and Anthony Dudo, University of Texas at Austin Communication experts love to tell people to know their audience, but it is not always clear what they’re meant to know. Knowing someone’s age, education and gender is nice. So too is knowing context about economic, educational, cultural and ideological background. […]

    smart cities news distribution

    Designing “news nearby” distribution for smart cities

    What’s Happening: An analysis of the probabilities and opportunities for local journalism with smart city devices identifies relationships in the value local news provides to communities. It also provides insight into the difference in serving local news on public devices (smart city technology) compared to personal devices. Why It Matters: Stephen Jefferson, founder of Bloom, […]

    Push notifications

    Push Notification Value Increases With Intensity

    What’s Happening: A new metric for evaluating push notification strategies, Subscriber Lifetime Value (SLTV), has been identified through a study done by Marfeel. The firm conducted extensive research to find optimal push notification strategies for customer engagement to increase the value of push notifications. Using Marfeel’s automated push notification feature, MarfeelPush, publishers can generate an […]

    Understanding Loyalty and Reader Retention banner

    Understanding Loyalty And Reader Retention

    Content Insights is the company that created the next-generation analytics solution to one of the biggest problems facing the online publishing industry: how to move past single metrics and find a more comprehensive approach to measuring content performance. The goal is to reveal the human behavior behind the stats and data and help media businesses […]

    Journalism

    Entrepreneurial Journalism At Brooklyn College

    What’s Happening: The past decade or so has seen a massive shift in the way journalism is done. Print journalism is in its decline and even journalistic sites that exist primarily on the web have seen layoffs. This shift has allowed for the growth of entrepreneurial journalism, which has been in an uptick over the […]

    Chalkbeat NewsGround min

    How Chalkbeat used GroundSource to publish the unheard narrative of Detroit schools

    What’s Happening: Chalkbeat, a nonprofit news publisher that covers K-12 education, was investigating the public school system in Detroit, Michigan to uncover the reasons why one in three elementary students switched schools every year. No one knew why this was happening, but the traditional journalistic approach wasn’t working. Privacy of the students and having a […]

    Non Porfit newspaper

    The Rise Of Partnership Journalism In Nonprofit News Organizations

    What’s Happening: In the ever-changing news media industry, publishers are constantly trying to stay ahead of the curve on emerging technology, trends and best practices. Nonprofit news outlets, particularly, voice a desire for more knowledge and data-sharing about journalism partnerships. Why it Matters: Partnership journalism is a broad umbrella term for two news organizations that […]

    TicToc

    TicToc’s Expansion Beyond Twitter

    What’s happening? Owing to the daunting feats accomplished by TicToc, over the last 12months, Bloomberg is taking another step further. The company is set to expand TicToc social news network beyond twitter. Digging deeper: According to Bloomberg, “within the first 12 months, TicToc has topped 500,000 followers (currently, it has 516,000). Today it has around […]

    pinterest newsroom header intl

    Top 100 Pinterest Trends in 2019

    What’s happening? Welcome to the festive period of the year! This is the best time to familiarize yourself with the top trends on Pinterest. In this article, you’re going to learn the top 100 trends from various fields– News, Beauty, Celebrations, Food, Home, Lifestyle, Parenting, Style, Travel, Trends, Weddings. Digging deeper Nana Bijou said, Cinderella […]

    Smart Speaker

    The Future Of Journalism On Smart Speakers

    What’s happening: The Reuters Institute at Oxford just released a new research report, The Future of Voice and the Implications for News. With smart speakers and audio journalism emerging as here-to-stay trends, the topic is relevant to today’s digital news publishers who don’t want to miss the boat on new technology. According to Adam Tinworth […]

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