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    How the Yolo app is toppling Snapchat

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    Yolo App

    Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter


    What’s Happening:

    The new app, Yolo, has topped the charts as a viral hit. Since its release on May 2, 2019 Yolo has been downloaded approximately five million times and has held the top spot in the iTunes App Store for 10 days in a row.


    Why it Matters:

    Yolo’s popularity stems from teens and the Snapchat set, so if you are in neither of these groups you might not have heard of it. Yolo is an anonymous Q&A app that lets users ask their social media followers for feedback. It’s built around Snapchat and users can log into Yolo with their Snapchat credentials, making it a natural fit for this audience. While it’s difficult to pinpoint exactly why some apps go viral while others languish, there is one clue with Yolo: its anonymity.

     


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