Content Strategy

Content strategy and audience development go hand in hand for building a brand, publication or audience.

See what content strategy can do for you, by reading below.

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How CNN is ‘future-proofing’ itself

On Wednesday, CNN launched a mobile app to curate a more personalized feed of business news. Last week, it hired away a crack team of BuzzFeed reporters who’ve frequently broken stories this campaign through archival research of historical interviews and video clips. Both developments—the creation of a digital product and addition of digital talent—point to…

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