Content Strategy

Content strategy and audience development go hand in hand for building a brand, publication or audience.

See what content strategy can do for you, by reading below.

upday social media content curation

How to solve audience engagement with social media curation

Digital Publishers have for several years tried to quantify and improve audience engagement using a single ‘golden metric’, however, according to a recent study from Parsely (with 130 respondents), measuring the success of this factors multiple metrics the strongest being shares through creating unique content on social media (also known as social media curation). Following the…


Rogers Media has begun their digital content strategy

Last updated on January 23rd, 2017 at 08:21 amRogers Media is shutting down the print editions of Flare, Sportsnet, MoneySense and Canadian Business, and will only be available online as of 2017. They are also scaling back on Maclean’s magazine and only publishing it once a month, while Chatelaine and Today’s Parent will appear in print six times…

Get your news recap

State of Digital Publishing - Copyright 2016