Publisher growth tactics for election season | WEBINAR
There’s a near-universal consensus among digital publishers today that specialized websites need specialized Content Management Systems. What is needed for a small B2B company will differ from that of a giant retail operation or a major media enterprise. News and sports, for example, are two domains with unique and highly demanding needs. Things move extremely […]
The global online travel market was valued at $600 billion in 2023 and is projected to grow to $800 billion by 2028. At the same time, an increasing number of travel businesses have reported adopting AI-based solutions to grow revenue and improve customer experience. The most common application of AI in travel and tourism reported […]
Artificial intelligence (AI) has transformed the age-old transcription industry for good. Advanced speech-based natural language processing (NLP) now enables software to transcribe human voice with near human-level accuracy while taking only a fraction of the time of an expert human transcriber. Traditionally deployed heavily by the legal and medical industry, transcription services have become essential […]
Displaying relevant ads to users without disrupting the user experience (UX) has always been a challenging tightrope for publishers to walk. Showing too many ads or ads that are too prominent can disrupt a user’s browsing experience, while also impacting page load times. On the other hand, displaying too few ads, or ads that users […]
Success in news publishing often boils down to scale and speed. Publishers need to push out large volumes of content and do it fast. However, they often find themselves hamstrung by the shortcomings of legacy content management systems that lack the specialized capabilities required by news publishers. Then, there’s also the matter of cost. Legacy […]
News websites are different from other websites on the internet that either sell products or services, or provide informational or entertainment-based content. News is topical, has a short shelf-life, and needs to be updated very frequently. All news content also needs to be instantly pushed out on all social media channels with the same frequency, […]
Publishers are constantly competing for audience mindshare, which makes digital magazine apps such a compelling proposition. Not only do magazine apps help publishers expand their audience beyond their websites, but they also create a direct connection with the audience. Publishers are just a click away from their audience once a magazine app is installed. Once […]
Digital advertising may be the cornerstone of many online publishers’ business models, but it’s not without its challenges. While the last year has shown how economic uncertainty can squeeze marketing budgets, the reality is that publishers have faced a bigger challenge to their monetization ambitions for a great deal longer. Ad blockers have proliferated rapidly […]
The publishing industry has, rightly or wrongly, earned a reputation for being slow to innovate. Despite the digital space’s boundless design opportunities, the sector has struggled to break free from its print design roots. Many digital publishers’ design language continues to emulate either that of their print counterparts or the blogging sphere. Times are changing, […]
Even the best content, which has been meticulously crafted and painstakingly optimized, can begin to slip down the rankings over time. Most publishers lack the time and resources to constantly monitor old content, as there’s always new content to create. Even if they do monitor their content, they can still struggle to diagnose the problem […]
The digital revolution has increased pressure on media organizations to scale up their publication frequency, complicating editorial workflows in the process. Media organizations are expected to produce content on a 24-hour cycle and constantly provide multiple websites with a stream of breaking news. Needless to say, this pressure has created a need for software that […]
State of Digital Publishing has been using the Humix Network for more than a month now and we’re ready to share our results. We won’t be looking at how the platform works, as we’ve already written at length about our experiences using it. If you’re looking to understand the platform’s mission, its inner workings and […]
Keyword research, competitor analysis and content gap analysis are the foundational tactics upon which any good content strategy is built. Which is why almost every SEO tool in the market offers these services as a part of its core suite. However, there’s a catch. Most SEO tools are designed for every kind of website — […]
Header bidding is the talk of the town in the digital publishing and advertising industries, and for good reason. In the US, more than 70% of digital publishers reported using header bidding in the first quarter of 2022 alone. Globally, 12.5% of the top 10,000 websites now use header bidding instead of the pre-existing waterfall […]
Plagiarism is a rarely discussed reality within the digital publishing industry. A quick search online will turn up any number of academic discussions about the hidden cost of plagiarism in higher education, both to academic institutions and the wider economy. For digital publishers, however, plagiarism is often pitched in terms of safeguarding against writers passing […]
Publishers love native ads because of their ability to blend in seamlessly with surrounding content, delivering a better user experience (UX) and higher click-through rates (CTRs). Ads can, however, slow down page loading times, with scripts that either place ads or analyze user behavior being responsible for 60% of a page’s loading time. This is […]
2nd Annual
Monetization Week
The Convergence of Innovation and Strategy: Publisher Monetization in 2025.
A 5-day online event exploring the future of publisher revenue models.
May 19 – 23, 2025
Online Event
