Publisher growth tactics for election season | WEBINAR
Publishers no longer count on generic analytics. They want to go beyond surface-level traffic such as “how many clicks” and dig deeper into who is clicking, what drives subscriptions, how many visitors are currently reading an article on their site, and the sources they are coming from. While granular data helps publishers gain micro-level insights […]
Back in the 1990s, owning your own blog domain was something only techies could manage. Building a website meant wrangling with HTML, buying expensive hosting, and configuring servers. For everyone else, the only option was to use platforms like Blogger.com, which were simple, but limiting, and never truly your own. Then the technological shift happened […]
Most businesses today fall back on data to track their performance and the growth of media presence. But they often fail to dig deeper and understand the sentiment of users, sudden shifts in public opinion, or emerging narratives. As a result, they often rely on guesswork, cannot differentiate signals from noise, and miss out on […]
The concept of creating handmade websites from scratch is gradually taking a backseat. Presently, 67.39% of business owners prefer to use AI Website Builders. Although websites serve as the focal point of brand identity, developing high-quality websites from scratch that attract the target audience and convert them into leads requires time and skill. There are […]
The concept of micropayment isn’t new for publishers. Though many perceived it as a giant leap forward in the context of digital news, the initial experiments failed to gain momentum. Blende, a Dutch digital news platform, came up with a pay-per-article model, but it failed to resonate with the readers. Be it decision fatigue or […]
Managing digital audiences has become one of publishing’s toughest operational challenges. Nearly 70% of major publishers now run paywalls, yet only 17% of consumers actually pay for a subscription when they see a paywall. Referral traffic from search engines and social media too has steadily declined since 2024, just as Google’s phasing out of third-party […]
There’s a near-universal consensus among digital publishers today that specialized websites need specialized Content Management Systems. What is needed for a small B2B company will differ from that of a giant retail operation or a major media enterprise. News and sports, for example, are two domains with unique and highly demanding needs. Things move extremely […]
The global online travel market was valued at $600 billion in 2023 and is projected to grow to $800 billion by 2028. At the same time, an increasing number of travel businesses have reported adopting AI-based solutions to grow revenue and improve customer experience. The most common application of AI in travel and tourism reported […]
Artificial intelligence (AI) has transformed the age-old transcription industry for good. Advanced speech-based natural language processing (NLP) now enables software to transcribe human voice with near human-level accuracy while taking only a fraction of the time of an expert human transcriber. Traditionally deployed heavily by the legal and medical industry, transcription services have become essential […]
Displaying relevant ads to users without disrupting the user experience (UX) has always been a challenging tightrope for publishers to walk. Showing too many ads or ads that are too prominent can disrupt a user’s browsing experience, while also impacting page load times. On the other hand, displaying too few ads, or ads that users […]
Success in news publishing often boils down to scale and speed. Publishers need to push out large volumes of content and do it fast. However, they often find themselves hamstrung by the shortcomings of legacy content management systems that lack the specialized capabilities required by news publishers. Then, there’s also the matter of cost. Legacy […]
News websites are different from other websites on the internet that either sell products or services, or provide informational or entertainment-based content. News is topical, has a short shelf-life, and needs to be updated very frequently. All news content also needs to be instantly pushed out on all social media channels with the same frequency, […]
Publishers are constantly competing for audience mindshare, which makes digital magazine apps such a compelling proposition. Not only do magazine apps help publishers expand their audience beyond their websites, but they also create a direct connection with the audience. Publishers are just a click away from their audience once a magazine app is installed. Once […]
Digital advertising may be the cornerstone of many online publishers’ business models, but it’s not without its challenges. While the last year has shown how economic uncertainty can squeeze marketing budgets, the reality is that publishers have faced a bigger challenge to their monetization ambitions for a great deal longer. Ad blockers have proliferated rapidly […]
The publishing industry has, rightly or wrongly, earned a reputation for being slow to innovate. Despite the digital space’s boundless design opportunities, the sector has struggled to break free from its print design roots. Many digital publishers’ design language continues to emulate either that of their print counterparts or the blogging sphere. Times are changing, […]
Even the best content, which has been meticulously crafted and painstakingly optimized, can begin to slip down the rankings over time. Most publishers lack the time and resources to constantly monitor old content, as there’s always new content to create. Even if they do monitor their content, they can still struggle to diagnose the problem […]
