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Cohorts Explained: Why Advertisers Should Test Publisher Cohorts

Google has extended its deadline for removing third-party cookies in Chrome by…
James Whitbread – Flashtalking

What led you to start working in the media industry? Unfortunately, I…
The Email Has Emerged as Focus for Revenue in the Post-COVID Era

LiveIntent commissioned research finds 87% of publishers and marketers are actively invested…
Matt Kilmartin – Habu

WHAT LED YOU TO START WORKING IN MARTECH INDUSTRY? The first decade…
How ATS Supports Digital Publishers

Does your publication have an identity crisis? Your brand may be solid…
Global UX Considerations for International Streaming Apps

Global UX (user experience) requires vital considerations when launching an OTT app…
Boosting Ad Value with SSAI and DAI

Monetizing your streaming content by boosting ad value can be challenging to…
Consumer Trust Is the Future of Digital Advertising

Consumer trust across institutions is declining. This is just one finding from…
Anne Hunter – DISQO

How can publishers leverage panels to understand consumer behavior and better serve…
How Publishers Can Survive Without Third-Party Data Tracking With Mark Zohar

Mark Zohar, President and Chief Operating Officer at Viafoura talks to your…
Native Apps Will Increase Your Publication’s Subscription Revenues

Added Revenue Without Added Effort If there was a way to increase…
Apple’s App Tracking Transparency Updates Represent An Opportunity To Create A Sustainable Infrastructure

The past couple of years have seen significant changes in the digital…
How AI Predictive Modeling Can Help Publishers Escape Third-Party Cookie Uncertainty

Everyone is still talking about the death of third-party cookies, but the…
IDFA: Replacing Identifiers Is A Short-Term Fix For The Privacy-First World

Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The…
STUDY: Over 60% of Marketers Will Rely on Multiple Identity Solutions in the Future

Lotame, the leading global provider of data enrichment solutions to drive customer…
What’s Old is New Again: Why Email is Front and Center in 2021

Over the last several months, we’ve seen major acquisitions in the newsletter…