Publisher growth tactics for election season | WEBINAR
LiveIntent commissioned research finds 87% of publishers and marketers are actively invested in email and 94% are prioritizing scaling their email programs this year. LiveIntent, the people-based marketing platform that reaches 290 million logged-in people each month via its 2,500 brands and publisher partners, today announced the findings of a commissioned study that examines how […]
WHAT LED YOU TO START WORKING IN MARTECH INDUSTRY? The first decade of my career I worked in the enterprise software industry and in 2008 I was working in the office of the CTO at Akamai where I was first exposed to marketing technology and the role data could play. A decade ago, I was […]
Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media owners that depend on advertising, the means of identifying and reaching audiences on behalf of advertisers is now in turmoil. Identifiers in flux Traditionally, ad targeting works by matching third-party cookies between publishers, ad tech […]
Global UX (user experience) requires vital considerations when launching an OTT app worldwide. The first will be to understand the culture for which you plan to launch your OTT app. However, unless you have launched an app internationally before, you may not know what you will need to do to reach your target market. Take […]
Monetizing your streaming content by boosting ad value can be challenging to navigate in a world that is insistent on blocking ads to create a better user experience (UX). However, advertising isn’t the enemy, and as ad campaigns begin to target consumers, ads are more beneficial to users than ever before. Take a moment to […]
Consumer trust across institutions is declining. This is just one finding from Forrester’s ‘Trust In The Age Of The Customer’ report, published in November 2020. The same report also shows consumers are increasingly worried about misinformation spread by news publications, the research states: “During the course of the pandemic, consumers became less trusting.” Consumers are […]
How can publishers leverage panels to understand consumer behavior and better serve their advertisers in the cookieless future? With the depreciation of identifiers like cookies, mobile IDs and hashed emails, publishers may feel like they’re losing the ability to understand their audience’s behavior and the impact of ad exposure on their platforms. Panel-based measurement not […]
Mark Zohar, President and Chief Operating Officer at Viafoura talks to your host Vahe Arabian of State of Digital Publishing about how publishers can survive without third-party data tracking. Viafoura partners with over 600 media brands to engage, convert and monetize their digital audiences. Using best-in-class engagement and content moderation solutions, Viafoura helps companies create […]
Added Revenue Without Added Effort If there was a way to increase your paid subscriptions by 10-30%, wouldn’t you jump at the chance? Because that’s exactly what iOS & Android apps can do. If you’re looking for the best content and subscription experience for your audience, now is the time to consider apps for your […]
The past couple of years have seen significant changes in the digital advertising landscape driven by increasing legislation around data privacy. The industry has already been forced to adapt to the demise of third-party cookies and is shifting focus towards creating customer relationships built authenticated value exchanges centered on consumer trust. Not unexpectedly, Apple, which […]
Everyone is still talking about the death of third-party cookies, but the conversation is shifting. While publishers, advertisers, and tech providers initially felt in the dark about how targeting – and digital marketing in general – would function going forwards, the focus has now moved to the implementation of solutions that bring benefit to all […]
Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The update — expected in early Spring — will revoke access to Apple’s in-app identifier, ruling out user tracking for advertising purposes without express consent. It means much of Apple’s disproportionately valuable iOS app user base will become anonymous overnight, disrupting in-app targeting, attribution, […]
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth survey on “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” The report examines how digital publishers and brands are addressing consumer engagement in the post-cookie landscape. 200 senior decision-makers […]
Over the last several months, we’ve seen major acquisitions in the newsletter space such as Business Insider buying Morning Brew and Twitter picking up Revue. Additionally, in that same timeframe, media companies like Forbes and Facebook have expanded their offerings with the launch of newsletter platforms. So why are all these media companies – both […]
Everyone says it’s important to align your marketing campaigns with your buyer’s journey. But what does it mean? The buyer’s journey is the process your prospective customers go through from the moment they go aware of the problem and decide to purchase a product or service from your company. There are three major stages of […]
Brand safety was once the chief focus for digital advertisers, but now we’re seeing significant improvements in this area, advertiser priorities are shifting. The new challenge, driven by the phasing out of third-party cookies, is providing better ad experiences through more effective audience targeting. Xandr’s 2020 Global Relevance Report found that more than four in […]
