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2022 Road Ahead: Social, CTV, Identity Collaboration, and More

To say the digital advertising landscape has changed over the last year…
Why Publishers and Advertisers Benefit from a Privacy-First Advertising Ecosystem

For years, the digital advertising industry has grown on the back of…
The Athletic’s acquisition by the New York Times and Audience Conversion Strategies With Stephane Pere

Stephane Pere, Chief Revenue Officer at Poool, talks to your host Vahe…
Addressability in 2022: The Three D’s Publishers Need To Think About

The past 24 months have been challenging for everyone in the digital…
10 Best Practices for your Digital Subscription Program

If you’re thinking about implementing digital subscriptions, it’s easy to be overwhelmed…
Employing a First-Party Data Strategy, With a Registration Wall as The Key Tool for Publishers to Increase ARPU

The digital publishing industry is currently facing a significant number of business-threatening…
Third-party Cookies Are a Tiny Piece of the Problem; We Need to Focus on Data Ethics in Advertising

The volume of consumer data is growing rapidly, fueled by video streaming…
Why User-Generated Video and Content Syndication is The Perfect Marriage for Publishers?

With 73% of people now accessing news through “the side door”, according…
The Common Pitfalls Surrounding First-Party Data

The amount of data readily available to advertisers is in decline. This…
How Data Minimisation Can Boost Your Business Value

In the online publishing industry, collecting vast amounts of big data is…
The What, Why, Who, and How of Headless WordPress Websites

WordPress is an awesome CMS that offers everything a webmaster needs to…
2021 Email Monetization Trends With Kerel Cooper

Kerel Cooper, Chief Marketing Officer at LiveIntent, talks to your host Vahe…
Publisher Inventory Compatibility Score With Mimi Wotring

Mimi Wotring, Senior Vice President of Publisher Sales and Client Services at…
Publishers Must Expand Their Horizons to Harness the Effect of Ad Spend Rebound

Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent…
Creating a Data Ecosystem Built on Consumer Trust

The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses…
Digital Accessibility With Don McCoole

Don McCoole, Vice President of Sales Engineering at Ntooitive Digital, talks to…