Home 🞬 Podcasts 🞬 Publisher Inventory Compatibility Score With Mimi Wotring

Publisher Inventory Compatibility Score With Mimi Wotring

September 15, 2021

Vahe Arabian

Fact checked by Vahe Arabian

Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Edited by Vahe Arabian

Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and...Read more

Mimi Wotring, Senior Vice President of Publisher Sales and Client Services at DoubleVerify, talks to your host Vahe Arabian of State of Digital Publishing, about their recently released Publisher Inventory Compatibility Score (PICS) and digital media measurement.
DoubleVerify helps publishers improve measurement, insights and tools to improve ad delivery, enhance inventory quality and drive ad yield performance.

- DoubleVerify
- Mimi Wotring

PUBLISHER SEO COURSE

Learn proven strategies to maximize traffic to your digital publication by leveraging tried and tested technical and content SEO strategies.

GET THE INSIDE SCOOP ON PROVEN STRATEGIES FOR DIGITAL PUBLISHERS

Podcasts

How IDG Rebranded to Foundry

Podcasts

Data Clean Rooms with Matt Kilmartin, Habu

Podcasts

The State of Jamstack Development

Podcasts

The Pivot Towards ID5

Receive timely analysis of news and developments in the digital publishing space directly in your mailbox.

LISTEN TO THE LATEST EPISODE

EDITOR’S PICK

State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

We’re here to help industry members grow their audiences and forge successful media models together as peers.

We provide the resources, perspectives, collaboration, and news you need – so you get time back to work on what really matters.

Subscribe to receive a recap of our top stories in digital media & publishing content.

@media (-webkit-min-device-pixel-ratio:2),(min-resolution:192dpi){}:root .has-pale-pink-background-color{background-color:#f78da7;}:root .has-vivid-red-background-color{background-color:#cf2e2e;}:root .has-luminous-vivid-orange-background-color{background-color:#ff6900;}:root .has-luminous-vivid-amber-background-color{background-color:#fcb900;}:root .has-light-green-cyan-background-color{background-color:#7bdcb5;}:root .has-vivid-green-cyan-background-color{background-color:#00d084;}:root .has-pale-cyan-blue-background-color{background-color:#8ed1fc;}:root .has-vivid-cyan-blue-background-color{background-color:#0693e3;}:root .has-vivid-purple-background-color{background-color:#9b51e0;}:root .has-white-background-color{background-color:#fff;}:root .has-very-light-gray-background-color{background-color:#eee;}:root .has-cyan-bluish-gray-background-color{background-color:#abb8c3;}:root .has-very-dark-gray-background-color{background-color:#313131;}:root .has-black-background-color{background-color:#000;}:root .has-pale-pink-color{color:#f78da7;}:root .has-vivid-red-color{color:#cf2e2e;}:root .has-luminous-vivid-orange-color{color:#ff6900;}:root .has-luminous-vivid-amber-color{color:#fcb900;}:root .has-light-green-cyan-color{color:#7bdcb5;}:root .has-vivid-green-cyan-color{color:#00d084;}:root .has-pale-cyan-blue-color{color:#8ed1fc;}:root .has-vivid-cyan-blue-color{color:#0693e3;}:root .has-vivid-purple-color{color:#9b51e0;}:root .has-white-color{color:#fff;}:root .has-very-light-gray-color{color:#eee;}:root .has-cyan-bluish-gray-color{color:#abb8c3;}:root .has-very-dark-gray-color{color:#313131;}:root .has-black-color{color:#000;}:root .has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:linear-gradient(135deg,#0693e3,#9b51e0);}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3);}:root .has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:linear-gradient(135deg,#7adcb4,#00d082);}:root .has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:linear-gradient(135deg,#fcb900,#ff6900);}:root .has-luminous-vivid-orange-to-vivid-red-gradient-background{background:linear-gradient(135deg,#ff6900,#cf2e2e);}:root .has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:linear-gradient(135deg,#eee,#a9b8c3);}:root .has-cool-to-warm-spectrum-gradient-background{background:linear-gradient(135deg,#4aeadc,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c);}:root .has-blush-light-purple-gradient-background{background:linear-gradient(135deg,#ffceec,#9896f0);}:root .has-blush-bordeaux-gradient-background{background:linear-gradient(135deg,#fecda5,#fe2d2d 50%,#6b003e);}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe);}:root .has-luminous-dusk-gradient-background{background:linear-gradient(135deg,#ffcb70,#c751c0 50%,#4158d0);}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec);}:root .has-pale-ocean-gradient-background{background:linear-gradient(135deg,#fff5cb,#b6e3d4 50%,#33a7b5);}:root .has-electric-grass-gradient-background{background:linear-gradient(135deg,#caf880,#71ce7e);}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671);}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59);}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf);}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc);}.has-small-font-size{font-size:.8125em;}.has-normal-font-size,.has-regular-font-size{font-size:1em;}.has-medium-font-size{font-size:1.25em;}.has-large-font-size{font-size:2.25em;}.has-huge-font-size,.has-larger-font-size{font-size:2.625em;}.has-text-align-center{text-align:center;}.has-text-align-left{text-align:left;}.has-text-align-right{text-align:right;}#end-resizable-editor-section{display:none;}.aligncenter{clear:both;}.items-justified-left{justify-content:flex-start;}.items-justified-center{justify-content:center;}.items-justified-right{justify-content:flex-end;}.items-justified-space-between{justify-content:space-between;}.screen-reader-text{border:0;clip:rect(1px,1px,1px,1px);-webkit-clip-path:inset(50%);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal !important;}.screen-reader-text:focus{background-color:#ddd;clip:auto !important;-webkit-clip-path:none;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000;}.learndash-wrapper .ld-item-list .ld-item-list-item.ld-is-next,.learndash-wrapper .wpProQuiz_content .wpProQuiz_questionListItem label:focus-within{border-color:#692b62;}.learndash-wrapper .ld-breadcrumbs a,.learndash-wrapper .ld-lesson-item.ld-is-current-lesson .ld-lesson-item-preview-heading,.learndash-wrapper .ld-lesson-item.ld-is-current-lesson .ld-lesson-title,.learndash-wrapper .ld-primary-color-hover:hover,.learndash-wrapper .ld-primary-color,.learndash-wrapper .ld-primary-color-hover:hover,.learndash-wrapper .ld-primary-color,.learndash-wrapper .ld-tabs .ld-tabs-navigation .ld-tab.ld-active,.learndash-wrapper .ld-button.ld-button-transparent,.learndash-wrapper .ld-button.ld-button-reverse,.learndash-wrapper .ld-icon-certificate,.learndash-wrapper .ld-login-modal .ld-login-modal-login .ld-modal-heading,#wpProQuiz_user_content a,.learndash-wrapper .ld-item-list .ld-item-list-item a.ld-item-name:hover,.learndash-wrapper .ld-focus-comments__heading-actions .ld-expand-button,.learndash-wrapper .ld-focus-comments__heading a,.learndash-wrapper .ld-focus-comments .comment-respond a,.learndash-wrapper .ld-focus-comment .ld-comment-reply a.comment-reply-link:hover,.learndash-wrapper .ld-expand-button.ld-button-alternate{color:#692b62 !important;}.learndash-wrapper .ld-focus-comment.bypostauthor>.ld-comment-wrapper,.learndash-wrapper .ld-focus-comment.role-group_leader>.ld-comment-wrapper,.learndash-wrapper .ld-focus-comment.role-administrator>.ld-comment-wrapper{background-color:rgba(105,43,98,.03) !important;}.learndash-wrapper .ld-primary-background,.learndash-wrapper .ld-tabs .ld-tabs-navigation .ld-tab.ld-active:after{background:#692b62 !important;}.learndash-wrapper .ld-course-navigation .ld-lesson-item.ld-is-current-lesson .ld-status-incomplete,.learndash-wrapper .ld-focus-comment.bypostauthor:not(.ptype-sfwd-assignment) >.ld-comment-wrapper>.ld-comment-avatar img,.learndash-wrapper .ld-focus-comment.role-group_leader>.ld-comment-wrapper>.ld-comment-avatar img,.learndash-wrapper .ld-focus-comment.role-administrator>.ld-comment-wrapper>.ld-comment-avatar img{border-color:#692b62 !important;}.learndash-wrapper .ld-loading::before{border-top:3px solid #692b62 !important;}.learndash-wrapper .ld-button:hover:not(.learndash-link-previous-incomplete):not(.ld-button-transparent),#learndash-tooltips .ld-tooltip:after,#learndash-tooltips .ld-tooltip,.learndash-wrapper .ld-primary-background,.learndash-wrapper .btn-join,.learndash-wrapper #btn-join,.learndash-wrapper .ld-button:not(.ld-button-reverse):not(.learndash-link-previous-incomplete):not(.ld-button-transparent),.learndash-wrapper .ld-expand-button,.learndash-wrapper .wpProQuiz_content .wpProQuiz_button:not(.wpProQuiz_button_reShowQuestion):not(.wpProQuiz_button_restartQuiz),.learndash-wrapper .wpProQuiz_content .wpProQuiz_button2,.learndash-wrapper .ld-focus .ld-focus-sidebar .ld-course-navigation-heading,.learndash-wrapper .ld-focus .ld-focus-sidebar .ld-focus-sidebar-trigger,.learndash-wrapper .ld-focus-comments .form-submit #submit,.learndash-wrapper .ld-login-modal input[type='submit'],.learndash-wrapper .ld-login-modal .ld-login-modal-register,.learndash-wrapper .wpProQuiz_content .wpProQuiz_certificate a.btn-blue,.learndash-wrapper .ld-focus .ld-focus-header .ld-user-menu .ld-user-menu-items a,#wpProQuiz_user_content table.wp-list-table thead th,#wpProQuiz_overlay_close,.learndash-wrapper .ld-expand-button.ld-button-alternate .ld-icon{background-color:#692b62 !important;}.learndash-wrapper .ld-focus .ld-focus-header .ld-user-menu .ld-user-menu-items:before{border-bottom-color:#692b62 !important;}.learndash-wrapper .ld-button.ld-button-transparent:hover{background:transparent !important;}.learndash-wrapper .ld-focus .ld-focus-header .sfwd-mark-complete .learndash_mark_complete_button,.learndash-wrapper .ld-focus .ld-focus-header #sfwd-mark-complete #learndash_mark_complete_button,.learndash-wrapper .ld-button.ld-button-transparent,.learndash-wrapper .ld-button.ld-button-alternate,.learndash-wrapper .ld-expand-button.ld-button-alternate{background-color:transparent !important;}.learndash-wrapper .ld-focus-header .ld-user-menu .ld-user-menu-items a,.learndash-wrapper .ld-button.ld-button-reverse:hover,.learndash-wrapper .ld-alert-success .ld-alert-icon.ld-icon-certificate,.learndash-wrapper .ld-alert-warning .ld-button:not(.learndash-link-previous-incomplete),.learndash-wrapper .ld-primary-background.ld-status{color:white !important;}.learndash-wrapper .ld-status.ld-status-unlocked{background-color:rgba(105,43,98,.2) !important;color:#692b62 !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_addToplist{background-color:rgba(105,43,98,.1) !important;border:1px solid #692b62 !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_toplistTable th{background:#692b62 !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_toplistTrOdd{background-color:rgba(105,43,98,.1) !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_reviewDiv li.wpProQuiz_reviewQuestionTarget{background-color:#692b62 !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_time_limit .wpProQuiz_progress{background-color:#692b62 !important;}.learndash-wrapper #quiz_continue_link,.learndash-wrapper .ld-secondary-background,.learndash-wrapper .learndash_mark_complete_button,.learndash-wrapper #learndash_mark_complete_button,.learndash-wrapper .ld-status-complete,.learndash-wrapper .ld-alert-success .ld-button,.learndash-wrapper .ld-alert-success .ld-alert-icon{background-color:#3cbbb1 !important;}.learndash-wrapper .wpProQuiz_content a#quiz_continue_link{background-color:#3cbbb1 !important;}.learndash-wrapper .course_progress .sending_progress_bar{background:#3cbbb1 !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_button_reShowQuestion:hover,.learndash-wrapper .wpProQuiz_content .wpProQuiz_button_restartQuiz:hover{background-color:#3cbbb1 !important;opacity:.75;}.learndash-wrapper .ld-secondary-color-hover:hover,.learndash-wrapper .ld-secondary-color,.learndash-wrapper .ld-focus .ld-focus-header .sfwd-mark-complete .learndash_mark_complete_button,.learndash-wrapper .ld-focus .ld-focus-header #sfwd-mark-complete #learndash_mark_complete_button,.learndash-wrapper .ld-focus .ld-focus-header .sfwd-mark-complete:after{color:#3cbbb1 !important;}.learndash-wrapper .ld-secondary-in-progress-icon{border-left-color:#3cbbb1 !important;border-top-color:#3cbbb1 !important;}.learndash-wrapper .ld-alert-success{border-color:#3cbbb1;background-color:transparent !important;color:#3cbbb1;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_reviewQuestion li.wpProQuiz_reviewQuestionSolved,.learndash-wrapper .wpProQuiz_content .wpProQuiz_box li.wpProQuiz_reviewQuestionSolved{background-color:#3cbbb1 !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_reviewLegend span.wpProQuiz_reviewColor_Answer{background-color:#3cbbb1 !important;}.learndash-wrapper .ld-alert-warning{background-color:transparent;}.learndash-wrapper .ld-status-waiting,.learndash-wrapper .ld-alert-warning .ld-alert-icon{background-color:#692b62 !important;}.learndash-wrapper .ld-tertiary-color-hover:hover,.learndash-wrapper .ld-tertiary-color,.learndash-wrapper .ld-alert-warning{color:#692b62 !important;}.learndash-wrapper .ld-tertiary-background{background-color:#692b62 !important;}.learndash-wrapper .ld-alert-warning{border-color:#692b62 !important;}.learndash-wrapper .ld-tertiary-background,.learndash-wrapper .ld-alert-warning .ld-alert-icon{color:white !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_reviewQuestion li.wpProQuiz_reviewQuestionReview,.learndash-wrapper .wpProQuiz_content .wpProQuiz_box li.wpProQuiz_reviewQuestionReview{background-color:#692b62 !important;}.learndash-wrapper .wpProQuiz_content .wpProQuiz_reviewLegend span.wpProQuiz_reviewColor_Review{background-color:#692b62 !important;}.learndash-wrapper .ld-focus .ld-focus-main .ld-focus-content{max-width:inherit;}#clickok:active #elementor-popup-modal-10501{display:none;}@-webkit-keyframes bgslide{from{background-position-x:0;}to{background-position-x:-200%;}}@keyframes bgslide{from{background-position-x:0;}to{background-position-x:-200%;}}.wpp-widget-placeholder,.wpp-widget-block-placeholder{margin:0 auto;width:60px;height:3px;background:#dd3737;background:linear-gradient(90deg,#dd3737 0%,#571313 10%,#dd3737 100%);background-size:200% auto;border-radius:3px;-webkit-animation:bgslide 1s infinite linear;animation:bgslide 1s infinite linear;}.author-checked:hover + .author-box-1{display:block;}.author-edited:hover + .author-box-2{display:block;}.author-box-1:hover{display:block;}.author-box-2:hover{display:block;}@media only screen and (min-width: 768px){.cb-entry-content a:hover{text-decoration:none !important;}}.widget_bibblio_recent_posts p{border-bottom:5px solid #161616;display:inline-block;color:#161616;font-size:24px;text-transform:uppercase;padding-bottom:10px;font-weight:700;letter-spacing:2px;margin-bottom:40px;}.bibblio-branding{clear:both;color:#a4a4a4;font-size:small;text-align:center;margin:30px 0 2em;border-top:1px dotted #ccc;line-height:1.3;}.bibblio-branding span{padding:0 15px;display:inline-block;position:relative;top:-17px;background-color:#fff;line-height:1;}.bibblio-branding span a img{vertical-align:bottom;margin-top:5px;margin-left:4px;width:60px;}.vc_grid-container.vc_basic_grid .vc_grid-filter-dropdown.vc_grid-filter-left .vc_grid-styled-select{height:auto;}.vc_grid-container.vc_basic_grid .vc_grid-filter-dropdown.vc_grid-filter-left select{height:auto;padding:10px;font-size:20px;}.vc_grid-container.vc_basic_grid .vc_grid-filter-dropdown.vc_grid-filter-left i.vc_arrow-icon-navicon{display:inline-block;margin-bottom:10px;color:#000;}.member-content-tag-grid .svc_filter_main_div div:nth-child(3){display:none !important;}.member-content-tag-grid .svc_filter_main_div div:nth-child(2) select{width:60%;}#cb-nav-bar .cb-main-nav #cb-nav-logo,#cb-nav-bar .cb-main-nav #cb-nav-logo img{width:110px;}#cb-nav-bar .cb-main-nav #cb-nav-logo{visibility:visible;filter:progid:DXImageTransform.Microsoft.Alpha(enabled=false);opacity:1;-moz-transform:translate3d(0,0,0);-ms-transform:translate3d(0,0,0);-webkit-transform:translate3d(0,0,0);transform:translate3d(0,0,0);margin:0 20px 0 12px;}#cb-nav-bar .cb-mega-menu-columns .cb-sub-menu > li > a{color:#f2c231;}.cb-review-box .cb-bar .cb-overlay span{background:#f9db32;}.cb-review-box i{color:#f9db32;}.cb-meta-style-1 .cb-article-meta{background:rgba(0,0,0,.25);}@media only screen and (min-width: 768px){.cb-module-block .cb-meta-style-1:hover .cb-article-meta{background:rgba(0,0,0,.75);}.cb-module-block .cb-meta-style-2:hover img,.cb-module-block .cb-meta-style-4:hover img,.cb-grid-x .cb-grid-feature:hover img,.cb-grid-x .cb-grid-feature:hover .cb-fi-cover,.cb-slider li:hover img{opacity:.25;}}@media only screen and (min-width: 1020px){}#respond,.cb-font-body{font-family:"Lora","Serif";}h2,h3,h4,h6,.cb-font-header,#bbp-user-navigation,.cb-byline{font-family:"Arial","sans-serif";}.mc4wp-checkbox-wp-registration-form{clear:both;display:block;position:static;width:auto;}.mc4wp-checkbox-wp-registration-form input{float:none;width:auto;position:static;margin:0 6px 0 0;padding:0;vertical-align:middle;display:inline-block !important;max-width:21px;-webkit-appearance:checkbox;}.mc4wp-checkbox-wp-registration-form label{float:none;display:block;cursor:pointer;width:auto;position:static;margin:0 0 16px 0;}.cb-itemprop a{color:#3cbbb1;}.wpsm_panel{border-radius:50px !important;box-shadow:0px 0px 9px rgba(0,0,0,.17) !important;margin:10px !important;}ol{list-style-position:outside !important;padding-left:20px !important;}.learndash-wrapper .ld-focus .ld-focus-header .ld-user-menu{flex:0 0 300px;}.learndash-wrapper .ld-course-navigation .ld-status-icon .ld-icon-checkmark{font-size:8px;}.wpsm_panel{border-radius:50px !important;box-shadow:0px 0px 9px rgba(0,0,0,.17) !important;margin:10px !important;}ol{list-style-position:outside !important;padding-left:20px;}.ld-tab-content ul{list-style-type:unset !important;}#yikes-easy-mc-form-1-EMAIL::placeholder{color:#555;font-size:14px;padding-left:10px;}.linguise_switcher span.linguise_language_icon,#linguise_popup li span.linguise_flags{width:15px;height:15px;}.linguise_lang_name{color:#fff !important;}.linguise_lang_name:hover{color:#fff !important;}.linguise_switcher span.linguise_language_icon{box-shadow:0px 0px 0px 0px #bfbfbf;}.linguise_switcher span.linguise_language_icon:hover{box-shadow:0px 0px 0px 0px #bfbfbf;}.linguise_switcher span.linguise_language_icon,#linguise_popup li span.linguise_flags{width:15px;height:15px;}.linguise_lang_name{color:#fff !important;}.linguise_lang_name:hover{color:#fff !important;}.linguise_switcher span.linguise_language_icon{box-shadow:0px 0px 0px 0px #bfbfbf;}.linguise_switcher span.linguise_language_icon:hover{box-shadow:0px 0px 0px 0px #bfbfbf;}.linguise_switcher span.linguise_language_icon,#linguise_popup li span.linguise_flags{width:15px;height:15px;}.linguise_lang_name{color:#fff !important;}.linguise_lang_name:hover{color:#fff !important;}.linguise_switcher span.linguise_language_icon{box-shadow:0px 0px 0px 0px #bfbfbf;}.linguise_switcher span.linguise_language_icon:hover{box-shadow:0px 0px 0px 0px #bfbfbf;}