Publisher growth tactics for election season | WEBINAR
The late 2010’s saw the emergence of the notorious internet arms race between digital publishers and ad blockers. As more and more users turned to ad blockers, publishers turned to adblock recovery software to recover lost ad revenue.
Few publishers can afford to make videos as a purely artistic endeavor. Creating the best video content requires time, passion and commitment and needs to show a return on that effort. And there’s very little reason that videos can’t provide a return on investment (RoI), given rising global demand for video content from both digital […]
Even the best content, which has been meticulously crafted and painstakingly optimized, can begin to slip down the rankings over time. Most publishers lack the time and resources to constantly monitor old content, as there’s always new content to create. Even if they do monitor their content, they can still struggle to diagnose the problem […]
The digital revolution has increased pressure on media organizations to scale up their publication frequency, complicating editorial workflows in the process. Media organizations are expected to produce content on a 24-hour cycle and constantly provide multiple websites with a stream of breaking news. Needless to say, this pressure has created a need for software that […]
State of Digital Publishing has been using the Humix Network for more than a month now and we’re ready to share our results. We won’t be looking at how the platform works, as we’ve already written at length about our experiences using it. If you’re looking to understand the platform’s mission, its inner workings and […]
Keyword research, competitor analysis and content gap analysis are the foundational tactics upon which any good content strategy is built. Which is why almost every SEO tool in the market offers these services as a part of its core suite. However, there’s a catch. Most SEO tools are designed for every kind of website — […]
Digital publishers, whether they produce video content or not, can appreciate the seemingly insatiable demand for this media. Video content in all its forms has come to dominate the digital landscape, with demand for everything from social media snippets to docuseries exploding over the last five years. Moreover, the number of people downloading or streaming […]
Header bidding is the talk of the town in the digital publishing and advertising industries, and for good reason. In the US, more than 70% of digital publishers reported using header bidding in the first quarter of 2022 alone. Globally, 12.5% of the top 10,000 websites now use header bidding instead of the pre-existing waterfall […]
Creating great content that drives traffic and engagement is the goal of every content marketer, digital publisher or SEO agency. Developing a process to optimize your content for maximum impact, on the other hand, can be a major challenge for some. In this guide, we’ll share a variety of tips and tricks on how to […]
Plagiarism is a rarely discussed reality within the digital publishing industry. A quick search online will turn up any number of academic discussions about the hidden cost of plagiarism in higher education, both to academic institutions and the wider economy. For digital publishers, however, plagiarism is often pitched in terms of safeguarding against writers passing […]
Creating engaging content can be difficult, especially in today’s competitive online world. Not only do you need to make sure it engages your target audience, you also have to optimize it for SEO, format it correctly, include the proper headings and answer the right questions — all while trying to outrank your rivals. While nobody […]
Publishers love native ads because of their ability to blend in seamlessly with surrounding content, delivering a better user experience (UX) and higher click-through rates (CTRs). Ads can, however, slow down page loading times, with scripts that either place ads or analyze user behavior being responsible for 60% of a page’s loading time. This is […]
SEO has become a fast-paced and ever-changing industry. What’s trending today can be boring the next. Not to mention Google’s recurring algorithm updates, which keep website owners constantly restrategizing over how to create content. While there’s always a big focus on content strategy and “what to write next”, many site owners rarely focus on reviewing […]
Regulators are tightening privacy rules, consumers are less trusting of brands’ use of data and browsers are blocking the data that once fuelled personalised and targeted marketing on the web. To safeguard from the disruption caused by these privacy-based shifts, publishers and advertisers need a way to responsibly activate audiences and restore consumer trust. Such […]
Office Hours Join Jeff Coyle, co-founder and chief strategy officer at MarketMuse, and Vahe Arabian, founder of State of Digital Publishing (SODP), as they discuss the critical components of high-quality content and how to measure its effectiveness. About MarketMuse Fully remote since its inception, MarketMuse is a company dedicated to improving content across the internet. […]
Publishing brands rebounded from the Covid decline last year on the back of strong digital revenues and dealt the “infodemic”, as audiences showed signs of burnout with the news agenda. The hastened decline of print saw publishers accelerate their digital transformations and investment in new subscription models. They also continued to rebuild trust in an […]
2nd Annual
Monetization Week
The Convergence of Innovation and Strategy: Publisher Monetization in 2025.
A 5-day online event exploring the future of publisher revenue models.
May 19 – 23, 2025
Online Event
