Publisher growth tactics for election season | WEBINAR
Clients often call me looking for quick wins and asking what levers we can pull to increase revenue from our programmatic ads. Everyone loves quick wins and short-term gains, but it’s arguably more important to play the long game and ensure a comprehensive programmatic ad strategy is in place. Programmatic advertising is a shifting landscape, […]
Miles Finlay founded PROG, an independent Australian programmatic consultancy agency for publishers with a global client base. Programmatic advertising is a must for digital publishers committed to optimizing their ad revenue. It allows sellers access to a much deeper pool of demand partners than they would have through traditional sales. It’s hardly surprising then that […]
Digital publishers face the ongoing challenge of connecting with a continuously inattentive digital audience, making it increasingly important to find ways to cut through the noise.
Digital advertising may be the cornerstone of many online publishers’ business models, but it’s not without its challenges. While the last year has shown how economic uncertainty can squeeze marketing budgets, the reality is that publishers have faced a bigger challenge to their monetization ambitions for a great deal longer. Ad blockers have proliferated rapidly […]
Engagement. That term, along with discoverability, is a key measurement of a digital publisher’s success. The more engaged an audience is, the easier it becomes for publishers to monetize their content. Regardless of the monetization model a publisher chooses — ad revenue, subscriptions or affiliate marketing — the higher the level of audience engagement the […]
The publishing industry has, rightly or wrongly, earned a reputation for being slow to innovate. Despite the digital space’s boundless design opportunities, the sector has struggled to break free from its print design roots. Many digital publishers’ design language continues to emulate either that of their print counterparts or the blogging sphere. Times are changing, […]
WordPress is the most popular content management system (CMS) on the planet, thanks to its ease of use and flexibility. WordPress’ rich customization options allow publishers to create websites that resonate deeply with their audiences. And yet despite the CMS’s powerful featureset, it’s still possible to create sites that look great but struggle to grow […]
When Google announced the AMP story format back in 2018, the goal was to create a new tappable, visual story experience similar to those seen on social media platforms, but one that publishers could host on their websites. Fast forward two years and Google rebranded the format as Web Stories and allowed Discover to access […]
The late 2010’s saw the emergence of the notorious internet arms race between digital publishers and ad blockers. As more and more users turned to ad blockers, publishers turned to adblock recovery software to recover lost ad revenue.
Few publishers can afford to make videos as a purely artistic endeavor. Creating the best video content requires time, passion and commitment and needs to show a return on that effort. And there’s very little reason that videos can’t provide a return on investment (RoI), given rising global demand for video content from both digital […]
Even the best content, which has been meticulously crafted and painstakingly optimized, can begin to slip down the rankings over time. Most publishers lack the time and resources to constantly monitor old content, as there’s always new content to create. Even if they do monitor their content, they can still struggle to diagnose the problem […]
The digital revolution has increased pressure on media organizations to scale up their publication frequency, complicating editorial workflows in the process. Media organizations are expected to produce content on a 24-hour cycle and constantly provide multiple websites with a stream of breaking news. Needless to say, this pressure has created a need for software that […]
State of Digital Publishing has been using the Humix Network for more than a month now and we’re ready to share our results. We won’t be looking at how the platform works, as we’ve already written at length about our experiences using it. If you’re looking to understand the platform’s mission, its inner workings and […]
Keyword research, competitor analysis and content gap analysis are the foundational tactics upon which any good content strategy is built. Which is why almost every SEO tool in the market offers these services as a part of its core suite. However, there’s a catch. Most SEO tools are designed for every kind of website — […]
Digital publishers, whether they produce video content or not, can appreciate the seemingly insatiable demand for this media. Video content in all its forms has come to dominate the digital landscape, with demand for everything from social media snippets to docuseries exploding over the last five years. Moreover, the number of people downloading or streaming […]
Header bidding is the talk of the town in the digital publishing and advertising industries, and for good reason. In the US, more than 70% of digital publishers reported using header bidding in the first quarter of 2022 alone. Globally, 12.5% of the top 10,000 websites now use header bidding instead of the pre-existing waterfall […]
