Publisher growth tactics for election season | WEBINAR
Creating engaging content can be difficult, especially in today’s competitive online world. Not only do you need to make sure it engages your target audience, you also have to optimize it for SEO, format it correctly, include the proper headings and answer the right questions — all while trying to outrank your rivals. While nobody […]
Publishers love native ads because of their ability to blend in seamlessly with surrounding content, delivering a better user experience (UX) and higher click-through rates (CTRs). Ads can, however, slow down page loading times, with scripts that either place ads or analyze user behavior being responsible for 60% of a page’s loading time. This is […]
SEO has become a fast-paced and ever-changing industry. What’s trending today can be boring the next. Not to mention Google’s recurring algorithm updates, which keep website owners constantly restrategizing over how to create content. While there’s always a big focus on content strategy and “what to write next”, many site owners rarely focus on reviewing […]
If you own a website, are a content creator or a freelance writer, then you’ve most likely heard of a content brief. While much of the SEO world focuses on keyword research, content curation, website optimization and a dozen other factors, content briefs are an important part of the content creation process. If you own […]
Regulators are tightening privacy rules, consumers are less trusting of brands’ use of data and browsers are blocking the data that once fuelled personalised and targeted marketing on the web. To safeguard from the disruption caused by these privacy-based shifts, publishers and advertisers need a way to responsibly activate audiences and restore consumer trust. Such […]
Office Hours Join Jeff Coyle, co-founder and chief strategy officer at MarketMuse, and Vahe Arabian, founder of State of Digital Publishing (SODP), as they discuss the critical components of high-quality content and how to measure its effectiveness. About MarketMuse Fully remote since its inception, MarketMuse is a company dedicated to improving content across the internet. […]
Publishing brands rebounded from the Covid decline last year on the back of strong digital revenues and dealt the “infodemic”, as audiences showed signs of burnout with the news agenda. The hastened decline of print saw publishers accelerate their digital transformations and investment in new subscription models. They also continued to rebuild trust in an […]
It’s no secret that digital models are being turned on their head with the shift to a more privacy-first, cookie-free approach. And, although at first this caused many publishers to worry about how to adapt, the challenge actually represents a major opportunity to become user centric through employing a first-party data strategy. Not only does […]
Jeremy Fremont, Director of Business Development at Multidots, talks to your host Vahe Arabian of State of Digital Publishing about Gutenberg for Publishers. Multidots is a leading WordPress development agency. Through strategic partnerships, they help content publishers and digital agencies to maximize their performance. Jeremy Fremont Multidots
To say the digital advertising landscape has changed over the last year is an understatement. As more players make moves to address consumer privacy concerns, the industry has once again transformed — bringing to light new challenges and opportunities. Although one can only assume more of the same in 2022, there are always new things […]
For years, the digital advertising industry has grown on the back of user data by creating an ecosystem that is complex, opaque, and leaks data. But today, privacy is dramatically changing the way advertising is bought and sold, where the data that was once accessible by third parties is increasingly out of reach. Several factors […]
Stephane Pere, Chief Revenue Officer at Poool, talks to your host Vahe Arabian of State of Digital Publishing about The Athletic’s acquisition by the New York Times and audience conversion strategies. Poool provides registration and subscription solutions to turn your audience into leads, members and subscribers. Video recording of the podcast: Stephane Pere Poool
The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from publishers that the recent changes to the advertising technology (adtech) landscape would result in disintermediation from their users, a loss of advertising revenue and even workforce. But if there’s one thing we’ve learnt, it’s that […]
If you’re thinking about implementing digital subscriptions, it’s easy to be overwhelmed by the factors and variables that go into launching, evolving and scaling the new model. To help your business thrive, you’ll need a strategy in place to help meet your goals — and a plan to optimise your results over time. Here are […]
The digital publishing industry is currently facing a significant number of business-threatening challenges. Ad revenues are under unprecedented pressure, trust between readers and publishers is gradually disintegrating (but more important than ever), privacy concerns are forcing our market to be remodelled, and subscription has become a hugely competitive industry. To say it’s a difficult time […]
The volume of consumer data is growing rapidly, fueled by video streaming needs, connected devices and apps and an increasing need to share content and communications digitally. Especially since many of us now work from home. Research firm, IDC, predicted that more than 59 zettabytes (ZB) of data was created, captured, copied, and consumed in […]
