Publisher growth tactics for election season | WEBINAR
Social media apps regularly present teens with algorithmically selected content often described as “for you,” suggesting, by implication, that the curated content is not just “for you” but also “about you” – a mirror reflecting important signals about the person you are. All users of social media are exposed to these signals, but researchers understand […]
Displaying relevant ads to users without disrupting the user experience (UX) has always been a challenging tightrope for publishers to walk. Showing too many ads or ads that are too prominent can disrupt a user’s browsing experience, while also impacting page load times. On the other hand, displaying too few ads, or ads that users […]
Success in news publishing often boils down to scale and speed. Publishers need to push out large volumes of content and do it fast. However, they often find themselves hamstrung by the shortcomings of legacy content management systems that lack the specialized capabilities required by news publishers. Then, there’s also the matter of cost. Legacy […]
Hey, publisher! We’ve heard you’ve got a website, don’t you? Our friends from RollerAds are willing to pay for the traffic it generates. Specifically, RollerAds would like to show their ads to your users. What kind of ads? Push notifications — an unintrusive ad format and the main specialization of this ad network for 5 […]
News websites are different from other websites on the internet that either sell products or services, or provide informational or entertainment-based content. News is topical, has a short shelf-life, and needs to be updated very frequently. All news content also needs to be instantly pushed out on all social media channels with the same frequency, […]
Jan Thoresen is a CEO of Labrador CMS – a cloud based Content Management System (CMS) for professional publishers and newsrooms that grow fast. The landscape of Content Management Systems (CMS) in the realm of digital publishing and newsrooms is rapidly evolving. The shift toward headless CMS solutions is gaining momentum among publishers seeking greater […]
Publishers are constantly competing for audience mindshare, which makes digital magazine apps such a compelling proposition. Not only do magazine apps help publishers expand their audience beyond their websites, but they also create a direct connection with the audience. Publishers are just a click away from their audience once a magazine app is installed. Once […]
Video is one of the most preferred means of storytelling, education and entertainment for content consumers across the board. Individuals now spend 17 hours per week on average consuming video content (PDF download). Furthermore, people are more likely to share video content — be it with friends, colleagues or social media followers — over any […]
Manavdeep Singh founded PubLive to provide publishers with a modern CMS designed to help them overcome more of their daily challenges. Digital publishing is a complex endeavor characterized by diverse disciplines that players must master to taste success. Creating great content without a fully flexible and responsive search engine optimization (SEO) strategy isn’t good enough. […]
Clients often call me looking for quick wins and asking what levers we can pull to increase revenue from our programmatic ads. Everyone loves quick wins and short-term gains, but it’s arguably more important to play the long game and ensure a comprehensive programmatic ad strategy is in place. Programmatic advertising is a shifting landscape, […]
Miles Finlay founded PROG, an independent Australian programmatic consultancy agency for publishers with a global client base. Programmatic advertising is a must for digital publishers committed to optimizing their ad revenue. It allows sellers access to a much deeper pool of demand partners than they would have through traditional sales. It’s hardly surprising then that […]
Digital publishers face the ongoing challenge of connecting with a continuously inattentive digital audience, making it increasingly important to find ways to cut through the noise.
Digital advertising may be the cornerstone of many online publishers’ business models, but it’s not without its challenges. While the last year has shown how economic uncertainty can squeeze marketing budgets, the reality is that publishers have faced a bigger challenge to their monetization ambitions for a great deal longer. Ad blockers have proliferated rapidly […]
Engagement. That term, along with discoverability, is a key measurement of a digital publisher’s success. The more engaged an audience is, the easier it becomes for publishers to monetize their content. Regardless of the monetization model a publisher chooses — ad revenue, subscriptions or affiliate marketing — the higher the level of audience engagement the […]
The publishing industry has, rightly or wrongly, earned a reputation for being slow to innovate. Despite the digital space’s boundless design opportunities, the sector has struggled to break free from its print design roots. Many digital publishers’ design language continues to emulate either that of their print counterparts or the blogging sphere. Times are changing, […]
WordPress is the most popular content management system (CMS) on the planet, thanks to its ease of use and flexibility. WordPress’ rich customization options allow publishers to create websites that resonate deeply with their audiences. And yet despite the CMS’s powerful featureset, it’s still possible to create sites that look great but struggle to grow […]
Managing Millions
Better audience engagement without the tech headaches
How to avoid the Goldilocks Tech Trap which wreaks havoc on giving audiences what they want
11 June 2025
2 PM BST
Online Event
