Benedict Nicholson, the Managing Editor at NewsWhip, talks to your host Vahe Arabian of State of Digital Publishing about the state of Facebook publishing. NewsWhip is a social media company that tracks content by amount and location of user engagement and audience interests.



Episode Highlights:

  • Benedict Nicholson shares his personal background, as well as that of NewsWhip.
  • How does Benedict’s role help web publishers to get insights into audience’s engagement on Facebook?
  • Does NewsWhip use educational approach toward their customers?
  • What is happening in Facebook publishing nowadays?
  • What is the difference between the Facebook native content and the web content?
  • Is there a shift in the terms of engagement within “Facebook” groups and “Instagram”?
  • Do “Instagram” stories or “Facebook” stories cost you toward platform content?
  • Is there a commonality that publishers are using now?
  • Are the publishers monetizing directly from the “Facebook”, or are they using sponsorship and affiliates?
  • Is there a paywall content on “Facebook”?
  • What advice for people advancing their careers in journalism would Benedict Nicholson give?


3 Key Points:

  1. People get more engaged with high-quality online videos than with photos.
  2. The Facebook algorithm change prioritize interaction with friends and family over content from brands.
  3. It is crucial to really know and understand how the audience resonates with the content.


Tweetable Quotes:

  • “Any URL that’s published on the open web, we are tracking in our database.” – Benedict Nicholson
  • “I think knowing the formats that are successful in your space is really important.” – Benedict Nicholson
  • “You really have to know and understand what your audience engages with.”– Benedict Nicholson


Referenced links:

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