In this podcast episode, the hosts analyze WIRED, a community revenue-driven futurism publication. They discuss how WIRED has added different layers of evergreen content types and conversion avenues without compromising its core audience. The hosts highlight Wired’s focus on monetization avenues, including subscriptions, affiliate revenue, and merchandise sales. They also explore Wired’s unique strategy of creating a separate section for coupons, which has proven to be successful in driving traffic and generating affiliate revenue. The hosts emphasize the importance of prioritizing website loading speed and optimizing the user experience. Overall, Wired’s approach to content monetization and audience engagement is a valuable example for publishers looking to grow and succeed in the digital landscape.