Why My Google Discover and AMP Traffic Has Dropped?

Episode Highlights: Causes on Google AMP & Discover traffic drop How to diagnose it Expectations once the next broad algorithm takes place and continuing the recovery process. Key points: A broad Google algorithm happened in September 2019, and publishers plagued with technical issues, particularly from AMP has experienced this issue There has been a change in how Google discovers News and Discover content. News is now algorithmically determined rather than indexed According to Search Metrics, AMP is important as it drives 25-75% (depending on your niche) of publishers mobile organic search traffic Review paramater URL's, caching and markups identified in Google Search Console in order to fix any technical SEO issues. Improve your Google News Coverage by following the latest guidelines, with the addition of included updated AMP cache dates and article structured markup Even if you recover, it doesn't mean your traffic will bounce back. Focus on creating original and quality news articles. Tweetable Quotes: "AMP is important as it drives 25-75% (depending on your niche) of publishers mobile organic search traffic" Referenced links: State of Digital Publishing Google News SEO guide Best Practices for News coverage with Search