Storytelling 101: What You Need To Know To Engage Your Audience Through Stories
What is storytelling?
Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the pl
What is storytelling? Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the pl
Lotame Launches Cartographer, New ID Solution to Power People-Based Marketing and Privacy Compliance for Global Brands and Publishers
The powerful new ID solution is a ‘graph of graphs’ grounded in partnership and privacy, creating a panoramic view of consumers regardless of browser
Lotame, t
The powerful new ID solution is a ‘graph of graphs’ grounded in partnership and privacy, creating a panoramic view of consumers regardless of browser Lotame, t
If you’re using ‘millennial’ as a meaningful measurement, you should probably stop
What value does the word “millennial” actually have?
Americans have heard the term ad nauseum by now. In politics, public relations or marketing, it’s a buzz
What value does the word “millennial” actually have? Americans have heard the term ad nauseum by now. In politics, public relations or marketing, it’s a buzz
Beginners guide to synthetic media and its effects on Journalism
What's happening?
The invention of AI-Tech raises red flags in all fields, including journalism, and synthetic media is making matters worse. Thi
What's happening? The invention of AI-Tech raises red flags in all fields, including journalism, and synthetic media is making matters worse. Thi
Rating news sources can help limit the spread of misinformation
Online misinformation has significant real-life consequences, such as measles outbreaks and encouraging racist mass murderers. Online misinformation can have po
Online misinformation has significant real-life consequences, such as measles outbreaks and encouraging racist mass murderers. Online misinformation can have po
Kids may need more help finding answers to their questions in the information age
Children ask lots of questions. Even before children can put together words, they point at things that they want to learn about.
Some are easy enough to answ
Children ask lots of questions. Even before children can put together words, they point at things that they want to learn about. Some are easy enough to answ
A Report by BBC StoryWorks Explains Why Brands Should Take Branded Podcasts Seriously
What happened?
Research conducted by neuroscientists at Neuro Insights and commissioned by BBC StoryWorks (a BBC Global News’s branded content department) re
What happened? Research conducted by neuroscientists at Neuro Insights and commissioned by BBC StoryWorks (a BBC Global News’s branded content department) re
Rural Chinese internet usage is growing
What happened?
Chinese citizens living in rural areas are getting used to the internet, as three million new internet users emerge from the count
What happened? Chinese citizens living in rural areas are getting used to the internet, as three million new internet users emerge from the count
How Gig Workers are Affecting the Future of Work
The number of U.S. independent contractors, also known as gig workers or freelancers, is annually increasing. While the figures vary widely, the U.S. Federal Re
The number of U.S. independent contractors, also known as gig workers or freelancers, is annually increasing. While the figures vary widely, the U.S. Federal Re
Website privacy options aren’t much of a choice since they’re hard to find and use
You’ve probably encountered a pair of shoes that won’t stop following you around the internet, appearing in advertisements on different sites for weeks.
Toda
You’ve probably encountered a pair of shoes that won’t stop following you around the internet, appearing in advertisements on different sites for weeks. Toda
How AI Can Support Editorial Teams by Taking Over Mundane Tasks
AI has crawled its way into the media industry, where it is beginning to make a huge impact. It is step by step revolutionising content development, user experi
AI has crawled its way into the media industry, where it is beginning to make a huge impact. It is step by step revolutionising content development, user experi
From SEO to clever content distribution: why publishers need to care about web traffic analysis
You know the saying: “When a tree falls and no one is around to hear it, does it make a sound?”
The same goes for content. Regardless of the content quality,
You know the saying: “When a tree falls and no one is around to hear it, does it make a sound?” The same goes for content. Regardless of the content quality,