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Opinion

Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

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Yes, websites really are starting to look more similar

Sam Goree, Indiana University Over the past few years, articles and blog…
What Do Advertisers Expect From Publishers While Running Their Ad Campaign?

As publishers grow skeptical of their programmatic revenue (increased privacy regulation, crumbling…
A Bright Spot In Journalism’s Haze: Tech Innovation In The Religious Press

When the California-based software company EllisLab closed its doors in October 2019,…
The App Store Pricing Tiers. How Does Apple’s System Work?

Isn’t it surprising that on the App Store we can buy apps…
Cactus Communications Launches the World’s Largest AI-powered Expert-Curated, COVID-19 Research Platform

As of April 16, close to 2 million COVID-19 cases have been…
How Publishers Can Survive the Coronavirus Paradox

Audiences are up, advertising is down. How publishers can survive the coronavirus…
Coronavirus: News Media Sounded the Alarm for Months – But Few Listened

Since the COVID-19 outbreak began in Wuhan, China, journalists at the biggest…
The Loss of 3rd Party Cookies Has Some Publisher Looking Towards Survey

The death of 3rd party cookies has been imminent for some time;…
CCPA: An Explainer For Digital Publishers

With the arrival of 2020, the California Consumer Privacy Act (CCPA) officially…
Video for Publishers – How To Use It Best In The Marketing Strategy?

The video’s overall domination in digital space is more than a prediction,…
More Than Ever, Marketers Need to Invest in Identity Resolution

Google has said it will make third-party cookies obsolete within two years.…
5 Promising Social Media Platforms for Publishers and How to Leverage Them

One of the most significant changes in publishing centres on the rise…
5 Reasons Why You Should Publish Your Magazine as an App

It is hard to believe that the history of digital publishing spans more than…
How Publishers Can Boost Revenue In The Pro-privacy Revolution

On the first day of this new decade a seismic piece of…
Prioritising Privacy: Why the Smartphone Industry Is Turning To Blockchain

Smartphone technology has gone far beyond our expectations. Its evolution has seen…
How Gig Workers are Affecting the Future of Work

The number of U.S. independent contractors, also known as gig workers or…