Publisher growth tactics for election season | WEBINAR
Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
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The world of digital publishing has continued to be extremely competitive. Ultimately, today’s most successful publishers are investing more in reader engagement than on reader acquisition. For instance, the Financial Times now spends three times more on reader engagement than acquisition. 59% of publishers, however, do the opposite. Top-performing publishers like the FT are also seeing that less is more when […]
Writing content is hard. This is especially the case when it comes to complex subjects that require a deep level of understanding. The credibility of publishers depends heavily on their ability to develop and maintain a deep level of trust with their readers. This is what keeps the readers coming back for more and causes […]
In an age where the value of high-quality journalism has become clearer to readers and retention is at the center of publishing strategies, are edition-based formats the answer? The recent Coronavirus crisis has highlighted the immense value that high-quality journalism delivers to society. At a time when ad spending and print revenues are plummeting, reader […]
Sam Goree, Indiana University Over the past few years, articles and blog posts have started to ask some version of the same question: “Why are all websites starting to look the same?” These posts usually point out some common design elements, from large images with superimposed text, to hamburger menus, which are those three horizontal […]
As publishers grow skeptical of their programmatic revenue (increased privacy regulation, crumbling of third party cookies, mis-alignment of incentives along the value-chain, etc), a lot of them now prefer direct monetization over programmatic channels. As this happens, it is important for publishers to understand what are some of the things that advertisers look for when […]
When the California-based software company EllisLab closed its doors in October 2019, users of its flagship open-source content management system, Expression Engine (EE), were faced with a choice: continue with a product that was under new ownership or find a replacement. The National Catholic Register, one of the United States’ oldest sources of Catholic news […]
Isn’t it surprising that on the App Store we can buy apps for $0.99, $1.99 and $2.99, respectively, while we don’t find there anything for $0.50, $1.20, or $2.76? Even if it sounds a little bit weird when you hear about it for the first time, there is a method in this madness. As you […]
As of April 16, close to 2 million COVID-19 cases have been reported worldwide. With an exploding volume of research in different disciplines being added on a daily basis, the scientific community working on this global crisis is desperately in need of help in processing this information—and now they have an AI-powered solution that can […]
Audiences are up, advertising is down. How publishers can survive the coronavirus paradox. With the vast majority of people living under “stay at home” / “shelter in place” orders, digital publishers are experiencing huge spikes in their audiences. But those audiences are becoming increasingly difficult to monetize due to an unprecedented and broad-based retreat from […]
Since the COVID-19 outbreak began in Wuhan, China, journalists at the biggest U.S. news organizations have diligently reported on the many dangers posed by its rapid spread. Yet even as entire states – like California and New York – shut down, many Americans still don’t believe that the coronavirus is as big a deal as […]
The death of 3rd party cookies has been imminent for some time; the industry just wasn’t sure when D day would arrive. With Google announcing that they are phasing out of 3rd party cookies, the timeline has been set. Now, it is up to everyone to source new solutions to recover lost revenue and audience […]
With the arrival of 2020, the California Consumer Privacy Act (CCPA) officially came into effect. However, the Attorney General’s office can’t technically begin enforcement until July; it is therefore essential that publishers use this grace period to get their affairs in order if they haven’t done so already. By regulating the collection, processing and sharing […]
The video’s overall domination in digital space is more than a prediction, it’s something that will come for sure – according to Cisco studies, by the year 2022 almost 82% of all online content will be video. The significant increase in this trend has been already seen in online campaigns of many industries, including publishing: […]
Google has said it will make third-party cookies obsolete within two years. While Google’s decision is ostensibly about creating a more “private” web—it also a strategic coup. Google’s pullback from the open web will make it more difficult for marketers to optimize their audience reach or to measure campaign performance across platforms and tactics. The […]
One of the most significant changes in publishing centres on the rise of social media. These platforms have become extremely important tools in keeping consumers informed about the world around them. As a result, consumers of all ages have moved away from traditional sources of media and have allocated more of their news-gathering time to […]
It is hard to believe that the history of digital publishing spans more than 30 years. During this time, publishers have experimented a lot and many attempts have failed. In many cases an editor’s vision has been too far ahead of the technology and the lifestyle needs of the reader. However, with the rapid rise in use […]
