David Boutin is a content manager for Social Quant.
WHAT LED YOU TO START WORKING IN DIGITAL/MEDIA PUBLISHING?
After working various jobs out of college, I decided to go back to school and pursue an MBA with a concentration in online marketing. Having a background in writing, I took a job with a local marketing agency as a web content creator toward the end of my graduate studies.
Later, I transitioned into my current role as content manager for the SaaS startup, Social Quant, a software company that helps grow a targeted, engaged Twitter following.
WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?
hat there’s really no such thing as a typical day for me, although any given day includes a variety of content creation (blog posts, website copy, email copy, etc.), networking and building relationships, editing, monitoring and managing social media accounts, moderating our company Facebook group, and email – always plenty of emails to be answered.
WHAT DOES YOUR WORK SETUP LOOK LIKE? (YOUR APPS, PRODUCTIVITY TOOLS ETC.)
I have my laptop connected to another larger monitor (sometimes two). At least two screens are a necessity for me. As far as tools and apps, I use Trello for team communications, TweetDeck for managing Twitter accounts, and Buffer and Post Planner for social media scheduling.
WHAT DO YOU DO TO GET INSPIRED?
I go for a 10-mile bike ride most every morning. It’s a great way to get the blood pumping and the creative juices flowing.
WHAT’S YOUR FAVORITE QUOTE OR WRITTEN PIECE?
“I cannot always control what goes on outside. But I can always control what goes on inside.” – Wayne Dyer
WHAT’S THE PROBLEM THAT YOU’RE PASSIONATELY TACKLING AT THE MOMENT?
We are currently launching two new services for Social Quant and that is a major undertaking, but very exciting. It requires a lot of planning and execution in developing marketing campaigns, creating new copy, creating a new on boarding experience, testing the services, and creating content to introduce them to current and new customers.
IS THERE A PRODUCT, SOLUTION OR TOOL THAT YOU THINK IS A GOOD MATCH FOR YOUR DIGITAL PUBLISHING EFFORTS?
For content creation, I’m a huge fan of the Hemingway app. It makes writing much more concise and easily digestible for the fast-paced web reader.
DO YOU HAVE ANY ADVICE FOR AMBITIOUS DIGITAL PUBLISHING AND MEDIA PROFESSIONALS WHO ARE JUST STARTING OUT?
My best advice is to go fast. Do a lot and make your share of mistakes. Failure is a part of the game and as long as you’re learning, you’re moving forward.
