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Monetization

How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?

There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.

Explore with us case studies, guides, and how-tos in publisher monetization strategies.

How to Build Your Own Ad Network: A Step-by-Step Guide

You’ve already mastered a content game, and you know that your website…
A Story of How RollerAds’ Publisher Made $60,000

The right partners can make all the difference. We want to share…
Publisher Used First-Party Data To Cash-In On 4th Quarter

As the publishing industry undergoes a fundamental shift away from third-party data…
The Web’s Largest List Owners Are Winning While Traditional Sites Fall Behind

Ezoic example of the chain in which first-party data is securely used…
Sites Seeing Higher CPMs Using Ad IDs & First-Party Data Solutions

Digital advertising is undergoing significant changes. Contributing factors include evolving privacy regulations…
Ethereum-Powered Publishing: Can Crypto Payments Redefine Author Royalties?

Traditional financial systems have always been a commandment of the publishing industry,…
Building the Optimal Monetization Team

Publishers have faced some hard questions in 2024 with the changes in…
Foreign Affairs Magazine: Taking a Niche Product and Punching Above Its Weight

Foreign Affairs Magazine is a small but mighty publishing brand with a…
Busting 10 Common Myths About Native Advertising

In May 2024, State of Digital Publishing (SODP) hosted Monetization Week –…
How B2B Publisher CEE Legal Matters Monetized Offline Events

Scott Purcell is a Co-founder of Man of Many and a CFA…
What Is a Paywall? A Complete Guide for Publishers

Despite what many consumers may believe, digital content isn’t free. Producing great…
Geozo Q&A: Future of Native Advertising for Publisher Monetization

According to Sharethrough and IPG Media Lab, native ads generate 53% more…
Unlock Revenue from Your Website Traffic with RollerAds

Hey, publisher! We’ve heard you’ve got a website, don’t you? Our friends…
Editor’s Note: Instability Makes a Case for Revenue Diversity

A quick look at the global economic situation reveals that monetization diversity…
Video Monetization Strategies: The Complete Guide for Publishers

Video is one of the most preferred means of storytelling, education and…
12 Best Paywall Examples for Publishers

Paywalls have come a long way since The Wall Street Journal implemented…