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Storytelling 101

What is storytelling? Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the plot,

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News App Marketing Trends 2021

The world of mobile marketing has changed significantly since the beginning of 2020. First, it was COVID-19, then the IDFA depreciation that turned marketers’ plans

AMP and SEO

AMP SEO: A Guide for Publishers

Poor site speed is one of the biggest roadblocks to publishers’ audience acquisition ambitions. People lose interest in content they can’t access instantly, leading to

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Google Discover for Publishers

Google Discover was introduced in 2018 with the goal of changing how the search giant’s users interact with content.1 Discover’s launch was, in effect, a

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SEO GUIDE

See how one digital publisher increased its organic traffic by 600% with Google News Top Stories Carousel + best practices and troubleshooting tips

PUBLISHER

SEO GUIDE

See how one digital publisher increased its organic traffic by 600% with Google News Top Stories Carousel + best practices and troubleshooting tips

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