State of Digital Publishing has learned viral \u201cgood news\u201d site Upworthy and media company Good Worldwide will merge in an attempt to more effectively promote their feel-good, cause-based content. The merger was announced on Friday, but financial terms weren\u2019t disclosed. In an ironic twist, 20 employees from the two companies were given the bad news they were being laid off because of the upcoming merger. Is a good news merger a good thing? According to Upworthy\u2019s VP of marketing, Jennifer Lindenauer, success for both companies is the main objective, despite the downsizing. Hopefully, the company consolidation will serve to reach a wider user base and negate the overwhelming presence of distressing online news. As multiple outlets reported back in 2014, reading bad news can have a negative impact on your health. Both Good and Upworthy focus on releasing videos and news articles that are uplifting, with the end goal of creating a kinder, gentler society. When we read the news that makes us feel happy, \u201cfeel good\u201d chemicals are released by the brain, which has a positive effect on the body \u2014 and that\u2019s definitely something to smile about. Cross-promotion and shared space Also merging are the two companies\u2019 newsrooms; the shared space will encompass video production, content creation, and design. Upworthy will remain its "own brand\u201d under Good Worldwide, and cross-promotion will take place between Upworthy.com and Good\u2019s site, good.is, in an attempt to garner greater traffic and engagement for both. Coming onboard Good Worldwide as president is Eli Pariser, co-founder, and co-CEO of Upworthy. Another Upworthy cofounder, Peter Koechley, will stay on as a consultant and advisor but won\u2019t be participating in daily company activities. Looking to the future Whether the merger will have a favorable effect on the landscape of the \u201cgood-news Net\u201d remains to be seen. In addition to its site, Good Worldwide helms a consultancy group for brands advocating positive social agendas, which is similar to Upworthy\u2019s brand-centric content creation studio. While we at SoDP can\u2019t speculate on the potential success or failure of the merger, what we do know is that there\u2019s always room for more good news on the internet. What do you think about the Good Worldwide\/Upworthy merger?