Quartz News, a business economy news site has recently launched its new publication called Quartz at Work, which aims to cover business news in the workplace.\r\n\r\nAs Quartz at Work Heather Landy explains, "Each day on Quartz at Work, you\u2019ll find new stories about what we\u2019re most obsessed with, including the delicate art of managing others; tools and tips for increasing your productivity and tapping into your creativity; the progress being made (or not) in workplace inclusion efforts; the design of organizations; and how to be a high achiever and still have a rich personal and family life".\r\n\r\nUnlike the other media publishers, Quartz has taken the approach of shaping their newsrooms, based on 'phenomenon\/trending topics' as opposed to siloing based on categories. According to Similar Web, it reports 29 million monthly visits, so naturally, it extended its formula into vertical publishing given the considerable interest in management and the workplace on a subdomain, as opposed to having it sit in a subfolder like their Africa, India and Index editions.\r\n\r\n"We know Quartz readers are international, ascendant business professionals. Our observation is that you\u2019re not fully served by most management coverage out there today\u2014it\u2019s almost too traditional or else not sophisticated enough. We created Quartz at Work to fill that gap.", said Heather Landy.\r\n\r\nMany publishers, including martech solution providers like Hubspot, use subdomains for building new verticals, as it allows them to build topical relevancy (particularly for SEO) on a niche which achieves their strategic objectives, without diluting the main business direction and approach. The inclusion of the contributor model (like Qz for Work has done) with influencers and leading industry professionals results in quicker growth and scaled media publishing.\r\n\r\nThe Quartz team have already shared some of their results which includes shares and mentions from their key target readership such as:\r\n\r\n \tGE vice chair Beth Comstock shared a Quartz at Work guide to structuring your workday on LinkedIn, along with her own best practices. She also shared the story on Twitter.\r\n \tActor Dwayne \u201cThe Rock\u201d Johnson tweeted the story on his daily routine, calling it a \u201cmotivating read.\u201d He also exchanged tweets with the author, Corinne Purtill.\r\n \tMike Fucci, chairman of Deloitte\u2019s board encouraged his Twitter followers to check out Quartz at Work: \u201cFound a new source for business news and thought others might be interested.\u201d\r\n \tNew America president and CEO Anne-Marie Slaughter shared a story about deciding whether to pause a career to raise a family.\r\n \tOther shares include Hubspot CEO Brian Halligan, Reliance Retail CEO Damodar Mall, Doghead Simulations CMO Amber Osborne, Prime Venture Partners managing partner Amit Somani, and Google\u2019s former head of mobile for India Mahesh Narayanan.\r\n\r\nIDG Communications CEO Friedenberg outlined some of his thoughts on magazine media business models in 2017 in\u00a0a piece for MediaPost, saying \u201cUnless you are one of the biggest names in the industry, highly-specialized verticals and niche publishers with a laser-like focus on their audiences have the best chance of survival\u201d.\r\n\r\nLike the main Quartz website, Quartz at Work will be supported by advertising. The State of Digital Publishing team will follow up in the upcoming months to see how Quartz at Work is progressing and provide you with more definitive results.\r\n\r\nWhat do you think about Quartz at Works efforts so far and it\u2019s ambitions in vertical publishing? What would you have done differently?\r\n\r\nShare your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org.